Will it ever get a price cut (before ps5) at this point?
Maybe not, which is a real shame from our perspective.
As soon as PS5 comes out that's Sony's focus and they probably don't care that they could sell another 5m-10m PS4's lifetime by cutting the price. They're focused on moving people to next-gen now.
PS1 and PS2 both received efforts to push them post-successor with pricecuts and such resulting in them both selling over 20m after their successor came out, PS3 did not and PS4 may not either.
Moving ppl to next gen also means getting ppl into the PSN ecosystem, which is where the money is. PS4 will still continue to be an entry point for that especially when games such as GTA5, MineCraft, Fortnite, CoD and FIFA continue to exist on the PS4. Sony don't need to cut the price now because, from a business perspective, they are making bank on the current price.
Sony simply got fucked by Days Gone/Death Stranding meta/sales and Medievil not setting world on fire. The delay of Lou2 is not helping this FY either.
Should they lower price? They are limiting the units of PS4 on promos during BF/Xmas. Looks like they think they will leave money on the table.
edit - also, early annoucement of BC in PS5 killed hype. I have personally told 2-3 of my friends to not buy PS4 not, and they were about to buy it, simply wait to PS5, grab future proof console with tons of 10$ games from PS4. If they did not, I would think otherwise.
This basically reads like you didn't bother to actually look through the data.
They have just had the 2nd best year of revenue in their 25 year history at $18.72 B. They had the 2nd highest sell through of software for any platform ever.
Sony even specifically mentioned that Days Gone helped inflate their average gross return on games sold (just like GoW, Horizon and UC4 before it). So DG is doing fine.