Its strage how sony insists on not getting the price of the PS4 down to $199. Then again who can blame them if they are still able to push around a quarter-million most weeks.
Switch making a beeline for that 20M. May even hit 21M+. Shouldn't that make it the best selling 8th gen console in a calendar year?
The Xbox... well its Xbox. They probably are praying sony finds a way to dro the ball next-gen. I doubt the brand survives another gen like this one.
I don't know of this rule is worldwide or not, but in France, it is illegal to sell a product with a negative margin.
Really? Ha! I know it's definitely legal in the UK. In fact it's a tactic often used by supermarkets, they sell some products at a loss in order to encourage customers to come to their store with the hope that they'd then buy additional things that are profitable. Selling a console at a loss would be the exact same really, you're getting them into your eco-system in order to make money on later game/accessory sales rather than the initial console sale.