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Forums - General Discussion - Have you bought stuff cause of Ads?

sethnintendo said:
EricHiggin said:

Movies wasn't a great example because it's not a product you really need. Something like footwear would have been better. At some point in time you're going to need new shoes or boots or crocs and that ad will at the very least be in the back of your mind. It may not be enough to influence you to purchase their brand, but it will have influenced you in some manner. The ad may not have immediately accomplished it's number one goal but it didn't completely fail either because it's likely to come into play at some point in time later on, even if not directly through your wallet.

Funny mention shoes because brand I went with most past decade or so would be New Balance and I have never seen a New Balance ad.  I tried them out one time after having trouble with Nike and others (have a wide flat foot and size 12 to 13).  Most other companies even their wide versions have high arcs on heels.  I tried New Balance at store putting aside my these are old people shoes bias and found out they were comfortable.  Maybe one person recommended them to me but think switch was due to frustration with other brands.  I still wear Nikes but have to get a size or two bigger some reason they inflate their shoe size to make people feel better?

I honestly have never seen a New Balance ad that I can remember yet I ended up gravitating to the company.  Plus their big size shoes are still made in USA.

My parents wear NB and have for like a decade now, maybe more. They tried them because of the commercials. I remember mom pointing them out when they were on TV because she was so impressed with them after she bought her first pair. Nike and Adidas shoes were getting more and more expensive but weren't lasting near as long, so they tried NB and loved them. Even though I have wider somewhat flat feet as well, the NB didn't have enough arch for me. I ended up finding a Reebok that fit quite well, and went back like 6 months later since they seemed durable, and bought enough for years. I eventually went back to Adidas since the prices got a little better but the quality went way up.

I don't doubt you didn't see ads because I also remember mom saying the lady at the store was surprised to hear she had seen an ad because they were not a very well known brand and didn't market much. Maybe it was just a Canada or southern Ontario thing. We used to always watch the local news channel which was really small scale (which no longer exists), so maybe that was where we saw it. Wouldn't have cost NB much to advertise there.

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CrazyGamer2017 said:

This is something I've always wondered, how is it that so many people are so weak minded that they buy stuff just cause an ad tells them to?

And my conclusion is that you need to have a brain that is preset and susceptible to advertising and this is probably the case for the majority. It's all about peer pressure. Your friends have a nice car so you must have one too in order for you to justify your own existence. In this context, ads simply steer you towards purchasing one specific brand over another but, as I said, this only works with weak minds.

However that does not work with people like me. When I hear about a brand, I immediately do not trust the ad cause I know they are not here to watch over my interest but only over theirs and all they care for is how much money they can squeeze out of me. Whether it is about small things like Coca-Cola, I'm like ok, maybe that brand has a good taste but this other brand for which I never see commercials tastes good too and is MUCH cheaper so no hammering my brain with Coca-Cola ads EVER makes me buy their drinks...

Or with bigger things like insurance companies. No matter how many times their commercials sound reassuring and tell me how they have my security at heart, I do not fall for it because I know very well about the intrinsic conflict of interest here. Insurance companies are businesses and their ONLY goal is to make money and every time an insurance has to send me money over some mishap they are supposed to cover, they LOSE money, therefore they will OBVIOUSLY do everything in their power to not send me the money and the contracts you sign with them ALWAYS have in small letters some condition, proviso or exception bailing them out of their responsibilities. They do not have my interest at heart and only weak-minded people could ever believe the ads about it.

So I simply don't have any insurance and have saved countless thousands of euros over the years I can use however I want instead of being conned by insurance companies and their enticing ads.

I could give you a ton of examples but these two suffice to make my point I think.

So in short, ads only work cause we're dumb. I can't disagree with that haha.

Mandalore76 said:

I've never understood it myself.  Like gauging the success of a particular ad campaign on a boost in sales.  If an ad is showing a very specific sale, that would interest me.  For example, Red Lobster advertising "Lobsterfest" would make me want to go to Red Lobster before that promotion ends.  But seeing a Doritos commercial, which I like to occasionally snack on, showing a particular celebrity eating Doritos, doesn't make me want to run out and buy Doritos anymore than I already would.  What's more effective on me is actually being in a store and seeing the price advertised as 2 for $4 or something like that.  That would spur me to make a purchase that I might not have originally planned on.

You have good taste, if I had more expendable cash and people to eat with, I wont lie such an ad would probably make me want to go to Red Lobster too. But in general, even with a sale, if I don't need the product then I still wont get it.

RaptorChrist said:
I'm of the opinion that if you think ads are wasted on you, you are wrong. You might think you've never purchased something because of an ad, but it's not true. And it only costs a few dollars to display an ad to a thousand people, so depending on the product, it doesn't require very many people to convert to a sale for the ad to be worth it. Spreading brand awareness, regardless, is valuable to a company.

Just because you see an ad and don't buy the product doesn't mean it was wasted on you.

What about when you go to the movies? You are choosing to watch a given movie because you heard of it from somewhere, whether it be an ad for the movie or from a friend who saw an ad, etcetera, etcetera.

You can hate ads while still acknowledging that they work.

Have you been stalking me, otherwise you can't know whether or not I've been purchasing stuff because of ads, only I have that information, and I can say that I haven't for years. If you don't wanna believe me that's fine, but you can't speak with certainty on this matter. Unfortunately you're right about it being worth it to have ads especially if they're really so cheap.

They are wasted on me (not that they target me specifically lul). I'll forget the ad in seconds if I even bothered paying any attention to it, plus I have no one I'd share it with anyway. I'm just one guy who's clearly in the minority of course.

I acknowledge that they work, just not on me, and I still think I'd wish they didn't work on anyone. Then again, where would the entertainment industry be without them. They're a necessary evil I suppose.

The best winter/ice/snow levels thread instantly made me think of 1080 Snowboarding, even though it's entirely a winter game. I played that game so much on N64, about as much as Goldeneye I would say, which was a lot. I just realized the box art has Lamar Snowboards and if I remember correctly there are more to choose from in game, which isn't a surprise because Lamar was the go to brand back then, except for that this was on a Nin console.

Anyway, the point is, 1080 was the reason I tried snowboarding, and while my first snowboard was a cheap plastic no name brand to learn on, when I did get a legit board a couple of years later, it was a Lamar. Which I chose, and till this day I've only ever bought Lamar boards, even though they've been a fairly generic brand for a while now. While I had also seen Lamar boards in magazines back then, I never thought about the fact that they were in a game I played a lot, or maybe I did and didn't realize it.

While I know I was way more easily influenced when I was younger, I never realized this, until now. What else haven't I realized when it comes to ads and purchases?

The number of poorly made freeware games I have downloaded due to an ad on my phone (and proceeded not to pay money on) probably numbers over 50.

In terms of "real" games then no, not really. I liked to read the reviews first.