This is the thing that always gets me, and I know you can't pick and choose what news is. News is news. Having said that:
One thing is true, without a doubt: There will be more people bitching and complaining about EA not putting enough content and not supporting new Nintendo platforms, than there will be people that actually purchase the games EA does publish on Nintendo platforms. Been that way since early 2000's.
Even if the planets aligned, and EA and Nintendo each did exactly what the other company wanted each other to do, there still wouldn't be a cultivated, mature base of loyal customers willing to just *switch* from Xbox or Playstation. Truthfully, there's really no reason for it to even happen. People that buy franchise Nintendo sequels in the fives or tens of millions do not buy officially-licensed sports games. Xbox and Playstation have done an amazing job catering to the loyal, dedicated sports fans that come back every year and spend a baseline of $60 without even the slightest hesitation. It's not worth it/ beyond all hope to even attempt to get a certain percentage of those people to switch platforms.
The only way EA could sell their games on Nintendo platforms is to:
a) Find a way to creatively cater to Nintendo fans (of all ages)
b) skew to a younger demographic with certain titles
In other words, create new customers. Stop trying to get current customers, that are completely satisfied with their current systems, to migrate to Nintendo platforms for no apparent reason, and have a worse experience, and then complain that you can't make money on Nintendo platforms. When you don't try, or really put any effort into it, you tend to not achieve spectacular results.
They tried this for a bit on the Wii:
The All-Play feature was essentially supposed to be EZ Mode or casual mode to draw in people who are turned off by the complex controls of most sports games, but EA kind of overdid it by making the games successively more and more retarded, making All-Play the only way to play in some later games and drastically simplifying the graphics by having just a few basic models for specific positions in games like Madden.