There is a great deal currently at Argos here:

http://www.argos.co.uk/static/SpecialOffer/fromProduct/2928386/promotionIdentifier/E17298.htm?cmpid=COJUN&catalogId=10001&cjsurferid=400600673300115253&_%24ja=tsid%3A11674%7Cprd%3A1546795&storeId=10151&referredURL=http%3A%2F%2Fwww.argos.co.uk%2Fstatic%2FSpecialOffer%2FfromProduct%2F2928386%2FpromotionIdentifier%2FE17298.htm&referrer=COJUN

This is a white PS4 which comes with two retail games, Driveclub and Lego Batman 3.  You can also add Minecraft and Little Big Planet 3 for free.  All for £329.

The thing is, if you are after the console on its own this is a great way to keep the cost down as Argos allows you to actually add 2 copies of LBP3 (instead of Minecraft).  So for £329 you get a PS4, Batman, Driveclub and 2 copies of LBP3.  If you don't want the games they are easily worth £120 in total (LBP itself is selling for £35 on Ebay so thats £70 back right there if you don't want them.  Driveclub will fetch £25 and Batman £25 also so thats £120 worth of games if you dont want them, making the console around the £200-210 mark for a tiny bit of legwork. Great deal in my opinion.

BOOOOOOOM!

Some of these deals on both consoles are really insane. What are they going to do for next year... because I cannot see how they can beat it...lol.

In PS4's case they'll drop the entry price no doubt

That's my point really, both have already dropped their prices... £329/£300 at times... i know thats not the official RRP, but are we looking at £299 being the new baseline next year, I think so... crazy.