Forums - Microsoft Discussion - Microsoft Exec Explains Why They Donít Post Xbox One NPD Numbers Often, Defends Lack of New IPs

They published numbers for January - april.

http://news.xbox.com/2014/02/xbox-one-january-npd
http://news.xbox.com/2014/03/xbox-february-npd
http://news.xbox.com/2014/04/xbox-one-march-npd
http://news.xbox.com/2014/05/xbox-one-april-npd

After april I can not find any official MS reports on NPD numbers.

In 2013 they published NPD numbers most months.



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It's amazing how differently sales numbers are handled in the U.S. and Japan. In Japan, we have weekly sales numbers for all platforms being published free to the public by Famitsu and Media Create. No fuss, no muss. In America, sales numbers are at least in principle closely-guarded secrets, with the NPD being the sentinels to keep the public from knowing how much each system sold each week. You can get that data if you want... for a price. Since 2011 pretty much everything we got has been through leaks. It's also nearly impossible to find older NPD data; they've been tracking monthly hardware sales since 1988, but there's nothing readily and publicly available online before 2000. I have been able to obtain yearly data from 1993 to 1999, however, but it wasn't easy.



Ninsect said:

360 was never "killing" PS3 in sales. The reason it had a few million lead for so long was due to launching one year earlier. Other than that their sales were always quite close.

Compare that to the current situation where PS4 is outselling One by at least 3:1


No, the reason the PS3 took so long to come back to life wasn't the year head start. That is revisionist history (and incorrectly used in arguments daily). It was the launch of the slim model, price cut, rebranding (change to PS2 font etc.) and an awesome Kevin Butler campaign. After that, sales went through the roof and never stopped. Go on, look at the data. Here is an article talking about the woes of the console before it even launched and how the slim was hoping to turn it all around.

http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2009/08/sony_to_release.html?campaign_id=rss_innovate

So basically Sony taught us that you're never dead as long as you've got great marketing guys working for you. I'm not saying MS has them, or will hire them, but the fact that it's been done should temper some of the bravado imo. 



Troll_Whisperer said:
Well, he can't really tell the truth so it's understandable. At least he's better at the PR thing than Yusuf Mehdi.

Most people are better at PR than Mehdi though...



                
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Yeah I personally also wouldn't release NPD numbers at a time where the WiiU of all consoles proves to be a serious competitor (or an insurmountable wall if we were to trust VGC nubers 100%)....



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It's interesting to see how the tables have turned this gen. I guess no more gloating from ms for a while.



They don't want people to know how bad its selling. Even the kincet less xbone 1 did nothing to boost sales



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For real? That was the best excuse they could come up with?



prayformojo said:
Ninsect said:

360 was never "killing" PS3 in sales. The reason it had a few million lead for so long was due to launching one year earlier. Other than that their sales were always quite close.

Compare that to the current situation where PS4 is outselling One by at least 3:1


No, the reason the PS3 took so long to come back to life wasn't the year head start. That is revisionist history (and incorrectly used in arguments daily). It was the launch of the slim model, price cut, rebranding (change to PS2 font etc.) and an awesome Kevin Butler campaign. After that, sales went through the roof and never stopped. Go on, look at the data. Here is an article talking about the woes of the console before it even launched and how the slim was hoping to turn it all around.

http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2009/08/sony_to_release.html?campaign_id=rss_innovate

So basically Sony taught us that you're never dead as long as you've got great marketing guys working for you. I'm not saying MS has them, or will hire them, but the fact that it's been done should temper some of the bravado imo. 

You're not really countering what I said. Neither 360 nor PS3 did well at first. What I'm saying is that they were always quite close in numbers, with the gap expanding a few millions and contracting a few millions until PS3 sales increased significantly with the slim. Then Kinect came around and gave 360 another boost.



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