I don't think he is doing damage control. He is restricting himself from saying, if you guys were not cheap and where willing to pay $599 for a console than we would have jumped higher.
Look what happeend with 3DS and now vita. The price was/is a killer.
Sony may be able to get away with a $599 price point next generation as they sorta catered to a hardcore crowd who may be willing this time round to pay that much just to get the better graphics. But vita sales indicate maybe a bad idea. Can SONY afford to sell at such a huge loss again?
Microsoft could do it as they can afford to take a hit. But would they want to go deeper into the red when they are almost breaking even after two generations?
Nintendo cannot take that risk as mentally the so called hardcore gamers do not see the same value in a Nintendo console as much as they do in a playsation or xbox. So all they can do is be smart and target the cost at a reasonable entry level.
All this I find funny as people are willing to pay good money (more than home consoles) for an ipad every year and it has bugger all upgrades to it.