https://www.youtube.com/watch?v=bwx9ZLBpIgk



"So, um, on, uh, Assassins Creed Shadows, we, we don't disclose units sold..."

Good thing, Playstation and Xbox does... then, and Steam has estimates... so...  We can make really good guesses.



https://www.youtube.com/watch?v=QNzCzH_L2hE



Basically budget of over 250m, and 100$+ for marketing of the game.

We know its under 2.7m copies sold in total, over a 2 month period.
And likely they have only made ~140m or so from those sales.

Which results in a Ubisoft earnings report, that leads to a near 20% drop in stock prices.
It has since gone up a tiny bit again... though still down by alot compared to before their earnings call.

I heard sales for this game were good. Maybe not good enough...?

I guess the sales were heavily front loaded. They said it had like the third best launch in the series history.

Required online for SP games. They deserve their failure.

Tencent gave them a huge amount of cash, in return for like 25% of the company.
They are making a new division of the company rumored to get the big IP's that are worthwhile.... ei. Assasins Creed ect.
While Ubisoft has the other smaller ip. That way things are protected if they bankrupt or something..

Obviously Ubisoft doesn't want to give bad news that will kill its stock..... so they spin things.

Earnings report comes out, and it doesn't look like AC did as well as they hoped.
Stocks falls in reaction.