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Forums - Gaming Discussion - Remember when Embracer group acquired joke IP's back then? But now they are acquiring big IP's. Are they becoming dangerous?

Will they Embrace another Huge Movie IP? Like Titanic or The mummy? If possible?

Big IP's 

Lord of The Rings (the Biggest one here)

Tomb Raider 

Duke Nukem

Metro Series

Timesplitters

Dues EX Series

Borderlands series

Dark Horse Comics



Cute and honest Sega Saturn fan, also noone should buy Sega grrrr, Sega for life. The reason I'm chaotic to few 3rd party developers is because I'm protecting Sega and also I lack skill to get really hot girl I really want. also few devs deserve it for making bad game's personal experiences, looking at Ghost Blade HD the shmup or Fighting EX Layer. My standards are too high for genres I play. KOF 13 > Fighting EX layer gameplay.

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I hope we get the conclusion to Adam Jensen's Deus Ex trilogy, that's all. But I wonder how much more A/AA gaming stuff lying around they might be interested in.



 

 

 

 

 

As long as we get a new Timesplitters, I don't care who they buy.



Honestly, for me, the biggest shock was when I found out a while ago that have bought the largest hobby boardgame publisher Asmodee for $3 billion. Apparently, this LotR and Hobbit deal is at least $2 billions, so I'm wondering where they're getting so much money from,



They are acquiring Tatsujin (Toaplan) so hopefully we get some cool new shmups. I also saw a blurb about them and Koei Tecmo but cant find more info on their press release site about it.



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Leave Platinum Games alone is my consistent wish from these big western publishers.



Bite my shiny metal cockpit!

They still are a joke to me. All they do is acquire stuff. I haven't seen them actually produce anything good from those acquisitions yet. Like if EA bought the rights to LOTR you'd be 100% sure games are coming. They may be cheap cash grab games, there may be a mobile game or two as well, but games would definitely be coming. Embracer? They may just continue to sit on their ass and do nothing with it, that's what they've done with everything else so far.



Ka-pi96 said:

They still are a joke to me. All they do is acquire stuff. I haven't seen them actually produce anything good from those acquisitions yet. Like if EA bought the rights to LOTR you'd be 100% sure games are coming. They may be cheap cash grab games, there may be a mobile game or two as well, but games would definitely be coming. Embracer? They may just continue to sit on their ass and do nothing with it, that's what they've done with everything else so far.

I think they're playing the long game, I'm just not sure what that is exactly. Building up the portfolio so that someone eventually buys them? Or becoming super-publisher like no other? They've bought enough high profile video game development studios (if I'm counting right, 5 or 6 are AAA) AND they own Asmodee, the largest hobby boardgames publisher in the world, something that no other VG publisher owns (I'm waiting for someone like MS to snatch Hasbro for Wizards of the Coast (D&D and Magic the Gathering)).



Embracer is still now a reasonably large company, but nothing "dangerous". I see them as a management vehicle rather than a disruptive force in the industry.

Before this acquisition they were about half the effective size of Take-Two Interactive, or under a third the size of EA. This acquisition only adds about another half-billion dollars to their balance sheet.

Anyway. If you want to be a big player in this industry, and have organic growth rather than just grow by acquisition (which is ultimately what shareholders want), then you need to provide some desirable goods and services to consumers. That's literally the only way they can maintain the value of the assets they've purchased and generate revenue from them. Some have suggested their plan is to rent-seek and just hold onto assets while the industry grows but this is clearly a total nonsense, not least because high quality studios can easily be more valuable than IP



People thinking they’re just going to sit on IP’s, but that doesn’t make to much sense with Lord of The Rings, that thing goes Public Domain in 20 years, they’re going to have to get moving to get maximum value from the acquisition.