By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming Discussion - Embracer Says It Plans to Continue Its $8bn Acquisition Spree

Since the start of 2020, the Swedish company has made 62 acquisitions at a cost of $8.1 billion.

And CEO Lars Wingefors reportedly told the Financial Times that he plans to make a similar number of acquisitions in the coming months and years.

He said he wants to invest in the free-to-play games space, as well as in countries like the UK, the US, Poland, France and China.

Embracer, which has a market valuation of $9.9 billion, has 115 internal game development studios and 10 operating groups including THQ Nordic, Koch Media/Deep Silver, Saber Interactive and Gearbox Software.

Embracer Says It Plans to Continue Its $8bn Acquisition Spree | VGC

Last edited by Ryuu96 - on 11 April 2022

Around the Network

Embracer Group is a company we’ll be talking about in 5-10 years in articles attempting to analyze “what went wrong”



I know the country isn't named, but I have a feeling Larian Studios is in their sights.......



SanAndreasX said:

Embracer Group is a company we’ll be talking about in 5-10 years in articles attempting to analyze “what went wrong”

It does fit the THQ theme quite well.



They are based in Europe? Maybe they will be the first European major console maker? They have a ton of ips they could make exclusive.



Around the Network
Dulfite said:

They are based in Europe? Maybe they will be the first European major console maker? They have a ton of ips they could make exclusive.

Philips is the first European console maker. 



SanAndreasX said:
Dulfite said:

They are based in Europe? Maybe they will be the first European major console maker? They have a ton of ips they could make exclusive.

Philips is the first European console maker. 

I said major. Like, on the level of historic Atari, SEGA, or modern Nintendo/Microsoft/Sony, not some mid level or minor level manufacturer.



Dulfite said:
SanAndreasX said:

Philips is the first European console maker. 

I said major. Like, on the level of historic Atari, SEGA, or modern Nintendo/Microsoft/Sony, not some mid level or minor level manufacturer.

I think you just revealed their super secret plan? Embracer group will join the console race, rather them and representing Swedish than the Saudi Prince .



Cute and honest Sega Saturn fan, also noone should buy Sega grrrr, Sega for life.

SanAndreasX said:
Dulfite said:

They are based in Europe? Maybe they will be the first European major console maker? They have a ton of ips they could make exclusive.

Philips is the first European console maker. 

True:



3DS-FC: 4511-1768-7903 (Mii-Name: Mnementh), Nintendo-Network-ID: Mnementh, Switch: SW-7706-3819-9381 (Mnementh)

my greatest games: 2017, 2018, 2019, 2020, 2021

10 years greatest game event!

bets: [peak year] [+], [1], [2], [3], [4]

Dulfite said:

They are based in Europe? Maybe they will be the first European major console maker? They have a ton of ips they could make exclusive.

Doubt it. They make a lot of their money selling their remakes *everywhere* and also a lot on mobile. Heck, with Asmodee they bought a board game maker.

Dedicated gaming hardware is a difficult business with established players. It is not easy to get in and you have to invest a lot of money. It broke Atari, it broke Sega. The ones that successfully entered the market of dedicated video game devices after the initial pioneer phase were Sony and MS, both using money and experience they made in other areas to establish themself. But Embracer would have to cut their profitability to make exclusive games and risk everything. So I heavily doubt it.

Another, much more plausible idea is, that any company willing to enter the market of dedicated video game devices (or in this times more like: streaming) might be interested to purchase Embracer to get all their IPs exclusive to their device/service.



3DS-FC: 4511-1768-7903 (Mii-Name: Mnementh), Nintendo-Network-ID: Mnementh, Switch: SW-7706-3819-9381 (Mnementh)

my greatest games: 2017, 2018, 2019, 2020, 2021

10 years greatest game event!

bets: [peak year] [+], [1], [2], [3], [4]