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Forums - Sony Discussion - How does Jim Ryan plan on doing this?

Jim Ryan in a recent interview said the following:

“I would also like to see a world where the games that we make at PlayStation can be enjoyed by many tens of millions of people," he added. "Perhaps hundreds of millions of people. Right now success with the current console model, a really great PlayStation hit you're talking ten or 20 million people being able to play that game.”

Jim describes the current PlayStation business model as 10-20 million people playing a hit PS game, but he wants it to be hundreds of millions of people. Now Sony is starting to get into the PC market, which certainly has those types of numbers he’s looking for, but idk if it has the reach he’s looking for.

How would Jim Ryan go about getting PlayStation games into hundreds of millions of players? PlayStation Game Pass? Invest heavily into the mobile market? 



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Great question. I wondered the exact same thing when I heard him say that. Sounds a lot like Xbox in the earlier years.



It's weirdly worded. Typical Jim Ryan.

If he's talking accessibility, then some of Sony's games are already accessible to well over 200 million players between Playstation and PC. If he's referring to the number of players actually playing their games (collectively), then good luck achieving those hundreds of millions.

Fat chance their games will, individually, be played by hundredS of millions.



By 'advertising' PS IP across other types of media. Just the movies alone will bring in more customers to the PS gaming division, assuming the movies aren't junk. How much growth is questionable and I don't see it being 100 mil customers in just a few years time, but over the course of a decade, now that's a different story. A 'PS Steam Deck' with proper support would also help a lot, since mobile is clearly a big market and continuing to expand. Maybe even a cheaper 'PS5 XBSS'. VR should continue to grow as the tech advances and get's cheaper, plus PS has a monopoly on that with consoles, for now. PS Now could always become somewhat more like Netflix/GP or something beyond that.

Tough to make next level AAA games the more you cater to a growing casual audience though. Plenty of ways, just depends which avenues they take. 

Last edited by EricHiggin - on 07 October 2021

gtotheunit91 said:

Jim Ryan in a recent interview said the following:

“I would also like to see a world where the games that we make at PlayStation can be enjoyed by many tens of millions of people," he added. "Perhaps hundreds of millions of people. Right now success with the current console model, a really great PlayStation hit you're talking ten or 20 million people being able to play that game.”

Jim describes the current PlayStation business model as 10-20 million people playing a hit PS game, but he wants it to be hundreds of millions of people. Now Sony is starting to get into the PC market, which certainly has those types of numbers he’s looking for, but idk if it has the reach he’s looking for.

How would Jim Ryan go about getting PlayStation games into hundreds of millions of players? PlayStation Game Pass? Invest heavily into the mobile market? 

He's basically just saying what the end goal of all their current moves are. They're investing in F2P, streaming, mobile, PC market, movies, TV, animation for their IP to get more accessibility and exposure to their IP.

I don't see this as anything beyond what we already know: just that these moves are more serious than some may think.



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I see this statement the same as when the Xbox Head said there would be something like 1 billion install base for consoles/ Xbox.

These are the things they want since they look at Apple putting phones in a billion hands.



By selling more consoles



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Seems tome like manager talk: managers often look at a bigger picture and compare products of different types. So Ryan may be looking at movies and say: they are watched by 100s million people, I want that for games too.



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He talks about the current console model, so what he is getting at is Sony's expansion to the PC market. Basically, more Sony games will be coming to the PC and a lot sooner from now on (not ~3 years later).



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It can be interpreted that at this moment PS5 have only 12M sold so there games there can't be played by all their intended target.



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