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Forums - Sales Discussion - June NPD 2021 thread

Leaks:

NSW > 400K


Official NPD:

State of the market

June 2021 consumer spending across video game hardware, content and accessories grew 5% when compared to a year ago, totaling $4.9 billion. First half 2021 consumer spending reached $28.9 billion, a 15% increase when compared to the same period in 2020.

Hardware was the growth driver in June. Hardware dollar sales increased 112% when compared to a year ago as PlayStation, Switch and Xbox console sales all gained.

Hardware

June video game hardware dollar sales jumped 112% when compared to June 2020, to $401M. This is the highest total achieved in a June month since 2008 ($617M). Year-to-date hardware consumer spending has increased 45% compared to 2020's first half, to $2.3B.

Xbox Series was the best-selling hardware platform in dollar sales for the month of June, while Nintendo Switch led in unit sales.

June dollar sales of Xbox consoles set a new record for the Xbox platform, besting the previous high set in June 2011.

Nintendo Switch was the best-selling hardware platform during 2021's first half in both dollar and unit sales.

PlayStation 5 remains the fastest unit selling console hardware platform in U.S. history (lifetime sales through 8 months in market, excluding portables).

Content

Ratchet & Clank: Rift Apart 
debuted as June's best-selling game, achieving the highest launch month dollar sales of any title in franchise history. Launch month dollar sales more than doubled those of the previous high, set by Ratchet & Clank in April 2016

Mario Golf: Super Rush launched as the 3rd best-selling game of June 2021. Launch month dollar sales were the highest ever achieved by a Mario Golf game. The previous high was set by Mario Golf: Toadstool Tour, which launched for the Nintendo GameCube in July 2003.

Tony Hawk's Pro Skater 1 + 2 jumped from #51 in May to rank 17th on the June best-selling titles chart. The Switch version of the game was released in the U.S. during the month, accounting for most of the gains.

The June release of the A Pirate's Life content update helped push Sea of Thieves up from 36th a month ago back into the top 20 best-seller’s chart. Sea of Thieves originally launched in March 2018


Software charts

Accessories

June 2021 spending on video game accessoriesfell 1%compared to a year ago, to $207 million. First half accessory sales reached $1.2 billion, anincrease of 14%when compared to the same period in 2020.

Sony's DualSense Wireless Controller Midnight Blackwas the best-selling accessory of June 2021, while the DualSense Wireless Controller White led in first-half sales. Three of the top 4 best-selling accessories of June were DualSense Wireless Controllers.


Thanks toMat Piscatellafor the break down !

Archivie

2021: JanuaryFebruaryMarchApril, May
2020: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2019: JanuaryFebruary, March, April, MayJuneJulyAugustSeptemberOctoberNovemberDecember
2018: 
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2017: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2016: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2015: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2014: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2013: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2012: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2011: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2010: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2009: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2008: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2007: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

Last edited by Ryng - on 17 July 2021

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Yay! Here it is!

Copy-pasting my HW predictions from over at Era:

[NSW] 525k
[XBS] 275k
[PS5] 240k



Visit http://shadowofthevoid.wordpress.com

In accordance to the VGC forum rules, §8.5, I hereby exercise my right to demand to be left alone regarding the subject of the effects of the pandemic on video game sales (i.e., "COVID bump").

https://www.google.com/amp/s/venturebeat.com/2021/07/16/june-2021-npd-hardware/amp/



Just a guy who doesn't want to be bored. Also

thread update.

We know Switch is at least 400k because it had a double digit YOY increase over last year (365k)



Wait so Switch in June 2021 > Switch June 2020? Holy moly, now that is something.

Incredible legs on Mortal Kombat 11.

Last edited by curl-6 - on 17 July 2021

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

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curl-6 said:

Wait so Switch in June 2021 > Switch June 2020? Holy moly, now that is something.

Incredible legs on Mortal Kombat 11.

It isn't, last year June was one of the lowest month of the year because of very low stock. It's definitive a good sign though.



Ryng said:

thread update.

We know Switch is at least 400k because it had a double digit YOY increase over last year (365k)

Switch was 365k last year? You should update the old threads if we have confirmation.



X|S outsold PS5 this month in the US.  This is in spite of Ratchet and Clank being released.  PS5 probably has a bit of a shortage, but clearly X|S is doing quite well.  It outsold Switch in dollars and set and this was the best June ever for an XBox platform in revenue.  XBox is clearly doing pretty well for itself.



The NPD results dropped yesterday for anyone curious. Full details (still sans unit sales numbers, sadly) can be seen over on this thread at Era, or on Mat Piscatella's Twitter.

Whoops. The new replies in the thread didn't show at first when I clicked on it. Looks like everyone's got that info drop covered.

Anywho, the biggest highlight of the month was definitely the Xbox. Restocks, including that big in-store drop at GameStop, helped propel the Series X|S to #1 in HW revenue for the month, and set a new June revenue record for Xbox. The previous record was when the 360 sold 507k in June 2011. The ARP was likely close to but not quite $300; the 360 S also came in a $200 4GB SKU, though from what I gather the HDD-equipped models were always the most popular by far. Assuming an ARP of $280, the 360 would have generated $142M in revenue. If we assume the Series X|S broke 4:1 in the Series X's favor, that would give us an ARP of $460/unit. If the Series X|S grossed, say, $145M, then at $460/unit it would have sold 315k units. If the percent of XBS sales coming from the Series X was lower, then that number increases. Given the revenue figures, it's unlikely that the XBS sold any less than 300k units. In fact, it could have sold substantially more. If it grossed $150M at an ARP of $450, that would get it up to 400k units.

Not only does this show how much pent-up demand there is for these new systems, but it also shows that this generation is still far from settled. Being Xbox's best market, the U.S. always has the potential for it to be competitive between PS and Xbox. Once we start getting to the point where supply is able to adequately meet demand, we should start to get a clearer picture of how this generation will play out, but as of now it's still anyone's game.

To expand on what the XBS's performance means for the other systems, well, assuming $150M in revenue for it that would leave $251M for everything else. Assuming the PS4 & XBO are only 5% of the total revenue, that would leave $231M for the Switch and PS5. Assuming those systems had a SKU split 3:1 in favor of the hybrid and Blu-ray models, respectively, and the PS4 sold 250k, then the Switch would have sold around 410k. If the PS4 sold closer to 230k, the Switch may have sold closer to 440k. If the Switch sold about 500k, though, that would put the PS5 potentially under the 200k mark. Between the two of them, though, the PS5 & Switch sold somewhere between 650-700k, unless the SKU split was much closer than 3:1 in the cheaper models' favor. For example, if it was a 50/50 hybrid/Lite and digital/BD split, then if the PS5 sold 250k the Switch would have sold 474k. If the Switch sold only 425k, the PS5 would have sold 277k. Of course, if the PS4 & XBO had a larger combined revenue share, say, 10%, that would reduce the combined revenue share of the Switch & PS5. But in any case, the PS5 likely sold over 200k and the Switch over 400k. Hopefully we'll get better numbers at some point.

EDIT: I had a complete brain fart and forgot to calculate the 360's HW revenue. I'll have to readjust some stuff later (about to leave for most of the day). Shouldn't make a huge difference, but it needs to be done. Done. Had to excise a whole paragraph that became unnecessary and rewrite some other stuff. But I also added another paragraph.

Last edited by Shadow1980 - 1 day ago

Visit http://shadowofthevoid.wordpress.com

In accordance to the VGC forum rules, §8.5, I hereby exercise my right to demand to be left alone regarding the subject of the effects of the pandemic on video game sales (i.e., "COVID bump").

To me it seems that Scarlet Nexus debut in North America is just average at best, the game appeared on 5 platforms yet it's being outsold by a good amount by exclusives that debuted like R&C & Super Rush; top that off with a slower overall month and I doubt any SKU is actually far above 50K for the month of June.

Last edited by noshten - on 17 July 2021