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Forums - Microsoft Discussion - Microsoft teams up with Dwayne Johnson to give Series X consoles to children's hospitals

https://www.gamespot.com/articles/microsoft-teams-up-with-the-rock-to-give-away-xbox-series-x-consoles-to-childrens-hospitals/1100-6484242/

MS made 20 custom "The Rock" consoles which will be delivered to 20 different children's hospitals and are estimated to reach over 50,000 kids across the generation at those 20 hospitals. Dwayne will be personally delivering the 20 consoles and meeting the kids. 

Last edited by shikamaru317 - on 09 November 2020

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Sounds cool but 20 hospitals doesn't sound like that much. They could have sent some to others while skipping the rock visit. Good promotion though. The kids will be happy to see the rock and play on new console.



Why don't they do the same in the UK with... Charli XCX?



Small amount of cost for a good humanitarian act with very good PR result.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

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DonFerrari said:
Small amount of cost for a good humanitarian act with very good PR result.

Yeah, it’s a Win-win-win for MS. Probably cost them less than $12,000 to make the 20 Series X units, plus I assume airfare to fly Dwayne around to the hospitals. Has already been seen over 4m times between Dwayne’s Instagram, Facebook, and twitter, not to mention the people who will have read about it on various news sites that have picked up the story, so possibly over 5m views all told. Marketing wise it is a really good return on investment for MS, will have cost much less than running a tv ad that got a similar number of views. But most importantly, they get to bring joy into the lives of an estimated 50,000+ kids who will get to use those 20 consoles over the course of the generation at those 20 hospitals, plus the kids currently at those hospitals get to meet The Rock himself. Win-win-win.



shikamaru317 said:
DonFerrari said:
Small amount of cost for a good humanitarian act with very good PR result.

Yeah, it’s a Win-win-win for MS. Probably cost them less than $12,000 to make the 20 Series X units, plus I assume airfare to fly Dwayne around to the hospitals. Has already been seen over 4m times between Dwayne’s Instagram, Facebook, and twitter, not to mention the people who will have read about it on various news sites that have picked up the story, so possibly over 5m views all told. Marketing wise it is a really good return on investment for MS, will have cost much less than running a tv ad that got a similar number of views. But most importantly, they get to bring joy into the lives of an estimated 50,000+ kids who will get to use those 20 consoles over the course of the generation at those 20 hospitals, plus the kids currently at those hospitals get to meet The Rock himself. Win-win-win.

The most expensive part that would be The Rock endorsement probably was free because it was for a good cause.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."