Current Stadia Creative Director Alex Hutchinson, who was previously the creative director of Journey to the Savage Planet, Far Cry 4, and Assassin's Creed 3, says that streamers should be paying for licenses to stream games, instead of complaining because game publishers won't defend them over game soundtrack based DMCA takedown notices:
The real truth is the streamers should be paying the developers and publishers of the games they stream. They should be buying a license like any real business and paying for the content they use.— Alex Hutchinson (@BangBangClick) October 22, 2020
He was immediately ratio'd by many popular streamers and youtubers and their fans:
This ain’t it— FaZe Teeqo (@Teeqo) October 22, 2020
You’re going to regret this tweet.— dakotaz (@dakotaz) October 22, 2020
Mate the irony of you working for Google who take a staggering 30% of developer profits on their app store and force many developers to embrace free influencer marketing just to survive is quite brilliant.— Sam Thorne (@Strippin) October 22, 2020
terrible take. The amount of exposure streamers and YouTubers give to games just by playing them is worth major $$$ by itself. Some games ONLY market through influencers now because it's so strong and works.— ᴅᴀɴᴛᴅᴍ💎 (@dantdm) October 22, 2020
The REAL truth is there is no conflict when a dev team recognizes people enjoying themselves I front of 100, 1000, 10000 people are the best press they could ask for.— Jesse Cox (@JesseCox) October 22, 2020
For every "streamers killed our sales" there's a fall guys, fortnite, etc..
Maybe the game was the problem? https://t.co/sUXYeyBsOd
Kinda weird take for the Creative Director of Google Stadia to say. Minecraft, GTA V, Roblox, Among Us, to name a few: all those games got super big because they embraced creators/streamers, not the opposite.— hagazo🔥👌 (@hagazo) October 22, 2020
Maybe this explains a lot about current state of Stadia.