Over the several generations of console gaming, each Platform holder has included and designed unique input features and controllers to distinguish themselves from the competition, in the hopes that developers will pick up on them, and nurture them into industry standard hardware. Nintendo has turned this strategy into a cottage industry, but Sony has also historically added new input methods to its controllers, and Microsoft even started doing the same with the Xbox One's Rumble triggers for example.
Yet whenever any of these companies do something distinctive with their hardware, the outcome is usually the same. Unless its an exclusive, most developers of multiplatform titles will ignore these features for one reason or another. Now I understand that games can be time consuming and/or expensive to make, and if you're already stretched thin between three or four platforms, and have a deadline approaching, you often have little choice but to homogenize the feature set across each version, rather than leverage a specific platform's features. And I get that not every game needs motion controls, or high tech haptics, or giant glowy light bar gimmicks to be good.
That being said, I do think some developers should implement a platform's unique features where it makes the most sense in certain games. It sets that version apart from the others, and can help be a nice little bonus for those who pick that console for the game instead of the others. For example, we're now in 2020, and for some reason gyro-assisted aiming STILL isn't a standard option in most PS4 shooters. I know it may be due to motion still having a "LOL Waggle" stigma among PlayStation gamers, but anybody who's used it in Switch or PC shooters can tell you that it obliterates the clunky analog-stick only aiming, offering precision and speed that's only second to a mouse. It's not like it takes that long to implement either, developers have direct access to the gyroscope, just implement it the way they do in Switch games, and people will use it. Another example, if the touchpad is just going to be a glorified map button in many games, then at the very least, developers, should let us use it to actually navigate the map with scroll, and zoom gestures.
I'm not advocating for platform controller gimmicks to be ham-fisted into games for the sake of it, but I wish developers would take a specific platform's capabilities into consideration more often for multiplatform titles. If they aren't going to make an exclusive, then they can at least make that version more distinct from the others.