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Forums - Sales Discussion - Playstation fans are the most brand loyal fan according to research, follow with Xbox fan, Nintendo and PC

https://www.thegamer.com/study-claims-playstation-fans-most-loyal/

https://www.bestseocompanies.com/generational-brand-loyalty/

"Sony’s PlayStation and its four (soon to be five) iterations claimed the most dedicated customers, followed by Xbox and Nintendo, respectively. But just as fans can be loyal to a particular game console, they also hold strong allegiance to game franchises that might be unique to particular gaming systems."

" 40.7% of the people survey chose the PlayStation brand, which was followed by Xbox at 31.0% and Nintendo at 30.4%. Gaming PC and gaming laptop were separate entities with 14.7% and 8.6&, respectively. It seems that Google Stadia didn't make the cut. The study also determined that one in three of the people surveyed said they were interested in purchasing the PlayStation 5, while 1 in 4 were interested in the Xbox Series X.

Sony began to dominate the home console market during the PlayStation 2 era, though the company faltered for several years during the PlayStation 3 era, allowing Microsoft to gain a lot of ground with the Xbox 360. The PlayStation 4 has been killing it in terms of exclusives titles during its run and there are still plenty of awesome games coming to the system before the launch of the PlayStation 5.

Sony managed to gain a stranglehold on the market by combining their systems with entertainment units, such as how the original PlayStation could play CDs and the PlayStation 2 could play DVDs. There are now a ton of different ways to consume media in the modern age, but Sony managed to grow a loyal fanbase in the decades since the release of the original PlayStation and they continue to stand by the system into its fifth iteration."

If PS5 launching without problem, PS5 could have more sales then PS4 



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I blame the fact that third parties can't support the Switch even if their business depended on them doing so.



The Democratic Nintendo fan....is that a paradox? I'm fond of one of the more conservative companies in the industry, but I vote Liberally and view myself that way 90% of the time?

Keyword "planned", I plan stuff all the time, barely ever go through with them.



Of course, Sony consoles are reliable, have a giant library with a lot of quality games distributed in a wide variety of genres that easily appeal to all ages. Its the whole package, its hard to leave behind a product that good. Either way, in every gen since the ps1 I've always had a Playstation and another console (usually from Nintendo) since Ive always felt - In my personal experience - console wars are moronic, you miss on a lot when you marry yourself to a brand/platform.



Dat Final Fantasy VII Remake impact.

Last edited by Keiji - on 24 January 2020

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You should change the headline to:

"according to the 1000 people some asked"

And 1000 people dont show any "worldwide trend" Just saying :)



Baa.



Um, this survey is an abject failure between what it measured and what they are stating.

"1 in 3 people with a gaming system planned to buy the new PlayStation, compared to 1 in 4 who planned to buy the new Xbox. However, 8% wanted to buy both when they come out."

"40.7% of the people survey chose the PlayStation brand, which was followed by Xbox at 31.0% and Nintendo at 30.4%. Gaming PC and gaming laptop were separate entities with 14.7% and 8.6%, respectively."

That doesn't mean "brand loyalty". That measures "brand interest". Brand loyalty is retaining the same brand on subsequent purchases. This isn't measuring that. It makes no distinction what brand console you currently or previously gamed on when stating which console brand you intend to purchase next.

That doesn't mean the survey is useless or doesn't hold value (nor is a knock at the people surveyed or their consoles of choice). It's just very irresponsible of the surveyor to label the results as something that they aren't.



Massimus - "Trump already has democrat support."

As an Xbox fan I have to ask, does Xbox even have fans!? I just like the console but I'm not loyal to them.



mZuzek loves Smeags. 😢

Jpcc86 said:
Of course, Sony consoles are reliable, have a giant library with a lot of quality games distributed in a wide variety of genres that easily appeal to all ages. Its the whole package, its hard to leave behind a product that good. Either way, in every gen since the ps1 I've always had a Playstation and another console (usually from Nintendo) since Ive always felt - In my personal experience - console wars are moronic, you miss on a lot when you marry yourself to a brand/platform.

Are you saying there should only be one console or that people should buy all the consoles? If the second:

1) Many, if not the vast majority, can't afford multiple.

2) Many can, but don't want to clutter up space with multiple devices, wires, and controller sets (me).