With the Nintendo Switch being the most successful platform Nintendo's had in years. I feel like Nintendo should adopt "Nintendo Switch" as the official brand for all of their Gaming Platform related products. Similar to how Sony and Microsoft established "PlayStation" and "Xbox" as their official Platform brands. In the past, Nintendo would change their entire platform brand every generation or so in accordance to the direction the company would take. But with the Switch already being a culmination of all of their previous platforms, I feel like they should just embrace "Switch" as the name for all their gaming-based platform ventures. To do this, they would need to move all online marketing for Switch products over to a dedicated "Nintendo Switch" YouTube channel and Social Media presences. That way it would help further establish "Nintendo Switch" as its own distinct Nintendo brand.