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Forums - Microsoft Discussion - Xbox is the 87th Most Valuable Brand in the world

the-pi-guy said:
VAMatt said:
I think a lot of you are missing the point. Value of a brand does not equal sales of that brand's products or services. Taking XBox versus Playstation, XB may simply be more recognizable to more people. In other words, if you say Xbox to your grandma, she knows its a gaming brand. If you say Playstation, she thinks is a playground at a McDonalds. I think we can say with certainty that XBox is much more recognizable than Switch. From a pure mass market branding perspective, Switch is a terrible name.

To be clear, I didn't read the methodology used here. But, I have studied branding quite a bit. This is my speculation as to how the rankings worked out this way.

What?  There is no universe where PlayStation or Nintendo has worse brand recognition than Xbox.

Much of the world calls video game systems "Nintendos" or "PlayStations".  If I ask any of my grandma's what an Xbox is, they're not going to have any clue.  

Nintendo in particular has decades worth of building up their brand.  

If I asked my Grandma what an XBox is she would tell me it's where my Grandad is....

Awwww.... made myself sad now.



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COKTOE said:
Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

Bazingaz! That legit got a hearty chuckle from me.

on topic though, if you do research on this for a few minutes, with a Google Search of the 3 brand names xbox/Nintendo/Playstation it does list Xbox as having a lot more web results, coming in at 1b/500m/750m results respectively, now... I'm not for a second suggesting that means anything in relation to brand recognition or success, I mean... if you google murder you get around 800m results but does that mean that murder is more enjoyable than playstation? People will be happy to know that "Mass murder" only has 350m hits, so that's even less fun than Nintendo it seems... I would have always figured more was more fun... but I'm just saying why googling something and going by results isn't a great metric, the company who did this study might have done similar. If you had the list of things could google a few more from it and see if it's solely based on Google results.



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the-pi-guy said:
Ganoncrotch said:

Bazingaz! That legit got a hearty chuckle from me.

on topic though, if you do research on this for a few minutes, with a Google Search of the 3 brand names xbox/Nintendo/Playstation it does list Xbox as having a lot more web results, coming in at 1b/500m/750m results respectively, now... I'm not for a second suggesting that means anything in relation to brand recognition or success, I mean... if you google murder you get around 800m results but does that mean that murder is more enjoyable than playstation? People will be happy to know that "Mass murder" only has 350m hits, so that's even less fun than Nintendo it seems... I would have always figured more was more fun... but I'm just saying why googling something and going by results isn't a great metric, the company who did this study might have done similar. If you had the list of things could google a few more from it and see if it's solely based on Google results.

The difficulty of using Google is there are different terms for the same, and conversely there are the same terms for different things. 

So Xbox might be higher because PlayStation gets written as PS eliminating some results. 

And similarly searching PS might lead to other results coming up like "ps i love you".  

There are also language challenges. 

プレイステーション is how PlayStation is written in Japanese, but as far as I know Xbox is still written as Xbox.

Oh yeah, I completely agree as well that using Google results of Xbox meaning the brand as more powerful is a bad way of doing things, but that brandz site sounds like their rubbish at their job so they might well have just done it like that, as I said if they do it means that murder is a more popular brand than PlayStation! 

This wouldn't even amount for how many of the 1 billion mentions of Xbox are related to the rrod during the 360s first 3 years, that story was everywhere and it most certainly isn't good mentioning of the Xbox as a brand.



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just checked there
About 247,000,000 results (0.77 seconds)
Search Results
Images for red ring of death

so aye... 1/4 of the google results about the xbox are about the red ring of death



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The OP hasn't refuted any of the points in this thread lol Makes you wonder what the real purpose of this nonsensical list was...



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alternine said:
The OP hasn't refuted any of the points in this thread lol Makes you wonder what the real purpose of this nonsensical list was...

Answered in the question I'd say. Hey it's traffic on vgchartz tbh, we need console war back and forth to get chatter going on, op is in the minority with his love of the Xbox brand but I gotta respect azz for sticking out with the brand he likes when times are tough. It's a lot harder to be a fan when the platform isn't doing well and I respect that a lot if I'm honest.

I wouldn't just say vgchartz is anti ms at the moment is just that the other 2 brands are super strong. Thread like this was unlikely to have gotten a slew of people coming in and saying "fuck ya bro" to the op. 



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"Sales matter to many however in sheer value it seems to be the other way around."

So by that thinking Atari must be the most valuable company in the world.  Makes as much sense as Xbox brand value over Nintendo and Sony.

You sure they aren't counting Azure or Microsoft Office into this equation?  lol



COKTOE said:
Ganoncrotch said:
Nice paper! Interesting read. Definitely heard of brandz before.

Can you really put trust in a company who replaces the "s" at the end of their name with a "z" to be accurate in reporting which gaming company is on top?

And yet you are on a site called VGChartz..



alternine said:
The OP hasn't refuted any of the points in this thread lol Makes you wonder what the real purpose of this nonsensical list was...

What would you like me to say? I didn't write the articles, there are plenty on the web and I even linked you two of them, maybe go to the writer or the company who created this chart. I cannot debate on something I didn't write about.

Ganoncrotch said:
alternine said:
The OP hasn't refuted any of the points in this thread lol Makes you wonder what the real purpose of this nonsensical list was...

Answered in the question I'd say. Hey it's traffic on vgchartz tbh, we need console war back and forth to get chatter going on, op is in the minority with his love of the Xbox brand but I gotta respect azz for sticking out with the brand he likes when times are tough. It's a lot harder to be a fan when the platform isn't doing well and I respect that a lot if I'm honest.

I wouldn't just say vgchartz is anti ms at the moment is just that the other 2 brands are super strong. Thread like this was unlikely to have gotten a slew of people coming in and saying "fuck ya bro" to the op. 

You say I am in love with Xbox? I just read your post just after finished Smash Bros Ultimate, damn I love that game, one of the best fighting games iv ever played, through Spirit mode dragged on a little too long. Oh wait I love Xbox? umm because I write good things about them instead of jumping on the hate band wagon because majority like to hate them because console wars?

Do you hate Xbox? is that why you wrote that post because something that might be good for Xbox makes you start writing about someone else instead of debating the topic? Are you hurt from the news?



Azzanation said:
alternine said:
The OP hasn't refuted any of the points in this thread lol Makes you wonder what the real purpose of this nonsensical list was...

What would you like me to say? I didn't write the articles, there are plenty on the web and I even linked you two of them, maybe go to the writer or the company who created this chart. I cannot debate on something I didn't write about.

Ganoncrotch said:

Answered in the question I'd say. Hey it's traffic on vgchartz tbh, we need console war back and forth to get chatter going on, op is in the minority with his love of the Xbox brand but I gotta respect azz for sticking out with the brand he likes when times are tough. It's a lot harder to be a fan when the platform isn't doing well and I respect that a lot if I'm honest.

I wouldn't just say vgchartz is anti ms at the moment is just that the other 2 brands are super strong. Thread like this was unlikely to have gotten a slew of people coming in and saying "fuck ya bro" to the op. 

You say I am in love with Xbox? I just read your post just after finished Smash Bros Ultimate, damn I love that game, one of the best fighting games iv ever played, through Spirit mode dragged on a little too long. Oh wait I love Xbox? umm because I write good things about them instead of jumping on the hate band wagon because majority like to hate them because console wars?

Do you hate Xbox? is that why you wrote that post because something that might be good for Xbox makes you start writing about someone else instead of debating the topic? Are you hurt from the news?

.... what the fuck?

Loving one brand wouldn't prevent you from playing Smash brothers, Agree with Spirit mode, that shit at the end to get all the things cleared to kill both light and dark boss's dragged and the Castlevania portion had me stop playing Smash for about a week or two because it was just a pain in the ass.

By the same logic you can click on my profile in my sig, I've got 1000 achievement points in Halo CE Anniversary, Forza 3 and Too Human, 3 of the biggest and best X360 games, love the shit out of the brand, I don't like the X1 as a console and I meant it when I said I respect that you stuck with the brand through a bad generation, sorry if the post came off as sarcasm or otherwise, that wasn't the intention.

If you read back in the thread I am one of the few people here to mention that Xbox has more mentions in a google search than the other 2 brand terms. Giving some credit to the possible research done by the linked group in your OP.



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