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Forums - Microsoft Discussion - Microsoft 2019 Super Bowl Ad: We All Win

https://www.youtube.com/watch?v=_YISTzpLXCY

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If only the Super Bowl itself were like that, but it's Rams vs. Patriots, so a lot of football fans think that we all lose.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

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RolStoppable said:
If only the Super Bowl itself were like that, but it's Rams vs. Patriots, so a lot of football fans think that we all lose.

As a Patriots fan I'm pretty happy XD.



It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?



RolStoppable said:
If only the Super Bowl itself were like that, but it's Rams vs. Patriots, so a lot of football fans think that we all lose.

I'm pretty happy with either team winning.



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What a touching commercial!

Thanks!



EricHiggin said:
It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

 

As far as PR campaigns go this is a very good one.

 

Edit:

This was taken the wrong way. Saying it's a niche market from an advertising point of view is a compliment to Microsoft because the financial reward from this is likely not big. Yet they are still putting in a great effort to help disabled gamers. That's great PR for the brand and image. 

Last edited by Kerotan - on 31 January 2019

Well, that was a sucker punch straight to my emotions. As a special education teacher, I LOVE IT when companies make any form of technology that makes people with physical or mental disabilities able to do things people without those disabilities can do. Keep innovating!



Kerotan said:
EricHiggin said:
It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

 

As far as PR campaigns go this is a very good one. 

Just.. Just stop it Kerotan. Cut it out.



Kerotan said:
EricHiggin said:
It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

 

As far as PR campaigns go this is a very good one. 

Please keep these type of responses out of this thread. There's no need to come in here to incite. This is great ad with an even better message. Let's try not to mud that up.  It's pretty disrespectful. 



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