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UK Charts: Physical Call of Duty launch sales lowest in 11 years

But it's the biggest digital launch in Activision's history

Christopher Dring

Publisher

Sunday 14th October 2018

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First weekend UK boxed sales of Call of Duty: Black Ops IIII are down almost 50% compared with last year's Call of Duty: WWII.

The sales are also down 59% compared with its direct predecessor, 2015's Black Ops III.

It's the weakest start for a boxed Call of Duty game since 2007's Call of Duty 4: Modern Warfare.

These figures only include physical units, so do not factor in sales of digital downloads - which have been increasing significantly in recent years. Indeed, Activision has since revealed that Black Ops IIII is its biggest digital day one launch ever, and that on day one 'the total number of people who connected online to play Black Ops 4 increased from last year's release'.

Even without digital, Black Ops IIII was still the second biggest boxed launch of the year (behind FIFA 19) and sold well enough to top the charts.

It's also the earliest launch for a Call of Duty for over two console generations - the game usually arrives in early or mid-November. Therefore there is still several weeks for the game to improve its performance.

58% of sales were on PS4, with 41% coming on Xbox One. The remainder was for the PC SKU.

Regardless, coupled with a 25% decline in boxed launch sales of FIFA 19, Q4 hasn't got off to a strong start for games retail.

There are still several big launches to come, with Battlefield V, Red Dead Redemption 2 and Fallout 76.

There was another new release this week in the form of WWE 2K18. The game debuts at No.3, but didn't fare much better than Call of Duty. Physical sales are down 37.5% year-on-year. 66% of sales came from the PS4 version, with the rest coming on Xbox One.

Last week's big games are forced to make way for the new releases. Assassin's Creed Odyssey drops 54% week-on-week and falls to No.3, whereas Forza Horizon 4 drops from No.3 to No.5 with a 67% sales drop week-on-week.

Meanwhile, Super Mario Party for Nintendo Switch falls to No.7 with a 45% drop in sales.

There was one other new release to make the charts this week: The World Ends With You: Final Remix for Nintendo Switch, which debuts at No.21.

Here is the UKIE/GfK Top 10 for week ending October 13th.

Last WeekThis WeekTitle
New Entry 1 Call of Duty: Black Ops IIII
1 2 FIFA 19
2 3 Assassin's Creed Odyssey
New Entry 4 WWE 2K19
3 5 Forza Horizon 4
4 6 Spider-Man
5 7 Super Mario Party
8 8 Crash Bandicoot N.Sane Trilogy
6 9 Shadow of the Tomb Raider
11 10 Mario Kart 8: Deluxe

https://www.gamesindustry.biz/articles/2018-10-14-uk-charts-physical-call-of-duty-launch-sales-lowest-in-11-years



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So, digital launch was the biggest in the franchise's history according to Activision, which is likely because console digital is up by roughly 10% YoY industry wide, and because of battle royale people on PC buying it (PC sales were double WW2 launch last year). But physical looks like it's going to be way down, which should result in an overall loss of sales compared to WW2 last year, let alone the earlier Black Ops games.

Hopefully Acti learns some lessons from this, no more futuristic settings for awhile, and don't drop the campaign. 



Bring back the campaign... And I will bring back my wallet.



--::{PC Gaming Master Race}::--

But did the increase in digital offset the decrease in physical? Will we even know?



RaptorChrist said:
But did the increase in digital offset the decrease in physical? Will we even know?

I'm guessing not, or else Activision would have announced it. Instead all we got was PR spin that said it was the biggest digital launch in the franchise's history, but ignored the fact that physical was down by a considerable amount. 



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I guess the campaogn is coming back for Too much warfare 7.



 

China Numba wan!!

Digital is the biggest ever.
Biggest digital gamr in PSN history
2x ww2 on pc
Biggest activision digital on xbox
Also they had more players day 1 compared to ww2. So it probably had the biggest day 1 and WW2 had a bigger day 2. Black Ops 4 will have better legs so I think it will be the best selling CoD this gen.



If it contained a campaign they could have made it as bo4 with 4 game modes. Campaign, zombies, blackout, multiplayer



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shikamaru317 said:

So, digital launch was the biggest in the franchise's history according to Activision, which is likely because console digital is up by roughly 10% YoY industry wide, and because of battle royale people on PC buying it (PC sales were double WW2 launch last year). But physical looks like it's going to be way down, which should result in an overall loss of sales compared to WW2 last year, let alone the earlier Black Ops games.

Hopefully Acti learns some lessons from this, no more futuristic settings for awhile, and don't drop the campaign. 

The game had a bigger playercount day 1 than ww2 so ww2 probably had a bigger day 2 so they are close In sales and Bo4 will have a bigger legs and best selling this gen. Also the game isn't futuristic, everything in the game we have today. Also only 1.6% of players beat BO3 campaign.



Lol at the people talking about the campaign. This game is huge on PC and yet only 1% of physical sales were on PC in UK. There's no doubt in my mind the digital numbers are astronomical for BO4 and that it will be the best selling COD this generation.