Nike released a new advertising campaign featuring former NFL QB Colin Kaepernick.  The campaign is based around the following slogan, "Believe in something, even if it means sacrificing everything."

Nike's stock dropped by 3% overnight due to backlash by those offended by Nike featuring Kaepernick.  It has started a slight rebound today.  Others have protested by setting Nike shoes on fire or cutting out the Nike 'swoosh' logo from their clothes. 

Nice to see people react in a healthy way...….

Too lazy to google, anyone care to explain what all the fuss is about this guy?

I don't agree with the kneeling buy Kaepernick did something he believed was right and didn't back down so he deserves to be in the cover. He's also a decent QB.

He took a Knee during the national anthem because of police brutality towards African Americans and was fired.

I don't really understand getting this angry over something. Then again I didn't understand it when the controversial Kardashian Pepsi ad happened either. I think it's sad this is what a lot of people consider important. You never see people that passionate about real issues. Not to discredit the outrage. It's just this should have been considered and discussed in a much more reasonable fashion.

lol. I was thinking more or less the same thing.

Thanks for clarifying.  Sounds a bit harsh punishment for him.

I could get in trouble for saying this.....but.....that ad was cornball as fuck. Cheesier than a stuffed crust pizza.

I know, but that's like ... every ad campaign for a useless product, ever. It was especially bad, but it didn't stick out as that much worse than the other ones I have seen.