Forums - Sony Discussion - Playstation Europe extends their partnership with UEFA Champions League for 3 more years

https://twitter.com/PlayStationEU/status/1000006588537737218?s=19

 

"Today we are pleased to announce that we’ve renewed our global sponsorship of the UEFA Champions League, including UEFA’s annual Super Cup, UEFA Youth League and UEFA Futsal Champions League."

 

More big news coming out of Sony. Their deal was due to expire this year. Should ensure great playstation exposure right up until the ps5 launch. 



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Europe secured then lol



pastro243 said:
Europe secured then lol

It's not like FIFA would sell any other consoles. Sony is wasting money.



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RolStoppable said:
pastro243 said:
Europe secured then lol

It's not like FIFA would sell any other consoles. Sony is wasting money.

True 



RolStoppable said:
pastro243 said:
Europe secured then lol

It's not like FIFA would sell any other consoles. Sony is wasting money.

Fifa has been selling even more then usual since Sony got the promotional rights back. 



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RolStoppable said:
pastro243 said:
Europe secured then lol

It's not like FIFA would sell any other consoles. Sony is wasting money.

It sells Playstation because they associate it with Playstation with these deals.

 

If they hadn't it would sell just as much on Xbox. It's not a bad deal at all. It's one of the major factors why Europe is Sonyland.

The champions league is where you watch the best club football. Playstation associates themselves with it and make themselves look cool and gaming with playstation more socially acceptable. Sure, it's tapping into the dude-bro audience, but it's how they increase their sales.



RolStoppable said:
pastro243 said:
Europe secured then lol

It's not like FIFA would sell any other consoles. Sony is wasting money.

It's got nothing to do with FIFA and all to do with PlayStation as a brand.

The UEFA league is one of the most watched sporting events. UEFA advertising allows them an event that can advertise to all walks of life plus to citizens from every continent. It's basically worldwide marketing.

 

It's actually a very good use of their marketing budget tbqh



Kerotan said:

https://twitter.com/PlayStationEU/status/1000006588537737218?s=19

 

"Today we are pleased to announce that we’ve renewed our global sponsorship of the UEFA Champions League, including UEFA’s annual Super Cup, UEFA Youth League and UEFA Futsal Champions League."

 

More big news coming out of Sony. Their deal was due to expire this year. Should ensure great playstation exposure right up until the ps5 launch. 

Already posted: http://gamrconnect.vgchartz.com/thread.php?id=236312



 

The PS5 Exists. 


GribbleGrunger said:
Kerotan said:

https://twitter.com/PlayStationEU/status/1000006588537737218?s=19

 

"Today we are pleased to announce that we’ve renewed our global sponsorship of the UEFA Champions League, including UEFA’s annual Super Cup, UEFA Youth League and UEFA Futsal Champions League."

 

More big news coming out of Sony. Their deal was due to expire this year. Should ensure great playstation exposure right up until the ps5 launch. 

Already posted: http://gamrconnect.vgchartz.com/thread.php?id=236312

Did you link to this thread on purpose? 😂