Forums - Nintendo Discussion - Nintendo's strategy: Switch as a platform for entertainment

Nintendo Labo, Nintendo's newest release for Nintendo Switch is a very unconventional release, even by Nintendo standards. Being Marketed, developed, and release as more of a toy-line than a game series with multiple kits released overtime, similar to Lego or other related products. But Labo may be the first in a new initiative for Nintendo, developing interactive entertainment products for the Switch, not bound by conventional game expectations and release standards. With Nintendo Switch, Nintendo is seemingly going back to its roots. That is, way back to its roots. As many know, Nintendo began as a Playing Card manufacturer in the 1800s, before moving on to other industries, spending the much of the 60s and 70s as a Toy maker, before finally settling on Video Games. With the Switch, Nintendo seems to want to go back to those pre-video gaming days.

A major inspiration for developing Switch hardware according to Yoshiaki Koizumi, was playing cards, which were Nintendo's first products. With Playing Cards, you can bust them out anytime at anyplace, and play with other people, even those you just met, and part of the appeal is the physical interaction you have with other players. That Card Game philosophy is etched deep into every aspect of the Switch's design, from its shareable, detachable Joy-Con controllers, to its portability and focus on multiplayer. It was designed to be a modern day equivalent of a classic deck of cards. It's also the philosophy that powers one of the first games conceived for the platform, 1-2 Switch. That game focuses more on the physical and face-to-face interactions with players than the action on screen. Nintendo Labo is the next step in Nintendo reconnecting with its past, showing that at its core, it's still the quirky Toy-maker it was back in the 60s and 70s, and Nintendo is approaching the product accordingly.

And this is what Nintendo ultimately envisions for the Switch, a mold-able, shape-able platform that's not just for Video Games, but for all sorts of entertainment products and novelties that aren't bound by traditional game expectations or release standards. It lines up with what Iwata described about Nintendo's new direction towards the end of his tenure, and what Miyamoto said recently, Nintendo is an entertainment company rather than a Video Game company. So in the future, expect more unconventional types of releases from Nintendo on the Switch that reconnect with the company's storied past.