Kimishima remarked about how the Nintendo Switch and 3DS still co-exist at this time due to difference in price.
Consumers purchased Nintendo 3DS systems in numbers we expected last fiscal year. It has an ample software lineup at a price point that makes the system affordable especially for parents looking to buy for their kids . We expect that demand to continue during this fiscal year as well, so we will continue to sell the product.
Given that Nintendo Switch is a home gaming system that can be taken on the go, this situation may change if it grows from being a one -per -household system to a one -per -person system. But the price of Nintendo Switch is not something with which most parents would buy a system for every one of their children in a short period of time.
Moving forward, we will work to ascertain what kinds of play people want at which price points, and as long as there is such demand, we will continue to sell the Nintendo 3DS system. I see the product coexisting with Nintendo Switch at this point in time.
This got me thinking just how cheap the Nintendo Switch could get with revisions and economies of scale to assist to bring down the MSRP of the Nintendo Switch over many years.
Seeing how Nintendo has targeted this strategy with all of their hardware (except for Wii U). We have seen very impulse buy pricing (usually making to a price below $100) of many of their consoles at the end of their life.
The real question now, is how cheap can the Nintendo Switch's MSRP go to by the end of its life?
Nintendo always aims to make a profit on hardware sold and the other issue is inflation of the USD.
I think they will be able to get to $129 at some point (with a 2DS-esque cost reducing revision), and possibly $99 if inflation is slowed down enough.
What do you guys think?