Yes, fortnite is pay to lose and I couldn't be happier. My favourite update so far was the introduction of the astronaut costume with the orange lights which makes people stand out so good, especially in building windows when you normally wouldn't notice anything.
I've talked with a number of school teachers and apparently all the kids talk about is fortnite. Always bragging about their costumes and dances they've bought. One of the teachers memtioned there are parents quizzing him about the game wondering why their son feels bad they don't have something their class mates do. It's costing them a lot of money buying v bucks just so little Johnny doesn't feel left out. All they care about is having the newest cool dance or the newest costume.
Anyway I love it. Don't have to spend a penny and they make my life easier to find and kill. Meanwhile the devs make bank.