Forums - Gaming Discussion - Star Wars: Battlefront 2 Underperforms, Microtransactions Coming Back

Microtransactions are coming back "in the next few months."

UPDATE] EA confirmed to WSJ that Battlefront II shipped 9 million copies during its launch quarter. This is down significantly from the 13 million copies the 2015 Battlefront reboot shipped during its launch quarter. Blake Jorgensen, EA's CFO, said during an earnings call that Battlefront II underperformed. EA had modeled 10 million shipments for Battlefront II during its first quarter.

Additionally, Jorgensen told WSJ that Battlefront II will re-introduce microtransactions "in the next few months." EA removed microtransactions from Battlefront II just before the game's public release in the wake of significant blowback from the community.

EA caught a lot of flak over how Battlefront II allowed you to buy loot boxes--which contained items that affected gameplay--for real money. It remains to be seen what changes there could be to the loot box system when microtransactions do return.

Whatever the case, EA says it believes in microtransactions as a means to "enhance the experience in our games." However, the company cautioned that EA needs to do this the right way to avoid another Battlefront II-type situation.

"Going forward, we believe that live services that include optional digital monetization, when done right, provide a very important element of choice that can extend and enhance the experience in our games," EA said. "We're committed to continually working with our players to deliver the right experience in each of our games and live services."

Also during the call, EA talked about how Battlefront II, overall, was a "learning opportunity" for the company. For starters, it was collaboratively developed between three studios, while the aforementioned controversy over the digital economy was a learning experience as well, the company said.

While Battlefront II may have missed EA's initial sales targets, 9 million shipped in three months is still a massive achievement. Additionally, Jorgensen went on to say that EA is expecting Battlefront II to sell as many as three million more units during its current fiscal year, boosting its total to potentially as many as 12 million units. This would compare to 14 million units shipped for the 2015 Battlefront during its fiscal launch year.

EA added that its efforts to make Battlefront II a game that keeps players coming back is working. Over their respective first three months, Battlefront II players logged twice as much play time as the 2015 Battlefront game.

More details from EA's latest earnings report follow below.

For the quarter ended December 31, EA reported revenue of $1.16 billion, compared to $1.15 billion. EA posted a loss of $186 million during the quarter, which is much worse than the $1 million loss it took during the same period last year. Importantly, EA mentioned that it incurred a $176 million tax expense during the quarter related to the recently adopted Tax Cuts and Jobs Act.

There were some financial bright spots during the quarter for EA, including the fact that digital revenue, which is higher margin, is taking a bigger share. For this latest quarter, digital revenue was $780 million, compared to $380 million for packaged goods. For the same period last year, digital revenue was $685 million, compared to $464 for packaged sales.

Here are some other takeaways from the EA report:

  • The "FIFA community" on console alone rose to 42 m
Read the rest at the link below..


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I bought a digital copy for one of the kids for Christmas but I still haven't played it yet .. he plays it about every day... hearing the paid loot boxes are coming back makes me glad I put a lock code on my profile on the PS4.



Nine million copies sold aand it still underperformed. Hom much did they spend in advertising? How much had they promised to the shareholders?



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

The Battlefront 2 progression system is being redesigned in March, DICE already announced that, supposedly they're going to get rid of the lootbox based progression system. I have a feeling when lootboxes do return they'll be cosmetic items for character customization, which is fine by me, should have been that way to start with. 



Darwinianevolution said:
Nine million copies sold aand it still underperformed. Hom much did they spend in advertising? How much had they promised to the shareholders?

10m was their goal, so it sold 10% less than their goal. 



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They said that when they took away the microtransactions in the first place, they were just waiting for the controversy to die down.



I'd be very interested to hear the demographics for the game. What kind of customer bought it, what kind of customer plays it? Are parents buying for their kids who don't care about MTs? And are the 1 million neckbeards on Reddit the only ones who didn't buy it?

I'm looking at those numbers and they're really an amazing accomplishment.



And this is why EA ultimately doesn't care how much you piss and moan about how evil they are.....at the end of the day, you still give them your money.



For comparison's sake, Monster Hunter World shipped 5 million copies in it's first 3 days alone. Battlefront 2 had a 31 percent drop compared to Battlefront 1. That is not good for an IP as large as Star Wars.



 

 

fielding88 said:
I'd be very interested to hear the demographics for the game. What kind of customer bought it, what kind of customer plays it? Are parents buying for their kids who don't care about MTs? And are the 1 million neckbeards on Reddit the only ones who didn't buy it?

I'm looking at those numbers and they're really an amazing accomplishment.

anecdotal but: 

BF1 I bought for me and bought a season pass. I played it less and less, by the time the 4th round of DLC came out I had quit playing it.

I also bought a second copy (used) since Josh left the first one out and it got scratched.

 

BF2 I bought digitally for Josh but as I said earlier I have yet to play it. Josh does not have a PS+ subscription, but can play online since the PS4 he is on is my primary.  To the best of my knowledge he can not purchase loot boxes.

 

The game was kind of like the Call of Duty franchise for me.  I bought three of those and that was enough to last me.  Two of which I played multi-player the third one i bought just to be able to play Zombies online with a friend but we never got around to it. I still don't think I've even booted the game up.