It was bound to happen eventually.
Named Totaku, these little non-NFC critters are bound to worm their way into your hearts, with classic characters such as Bloodborne-person and Wipeout-dude.
It's unfortunate that they've chosen Joel-Kratos.
I think I'll be picking up Crash though, he'll blend in nicely with Amiibo.
The only question now is when Microsoft will follow suit, and will they have enough iconic characters for a second wave of figures?