App Annie: Total consumer spend in China reaches $11 billion, but remains behind Japan and US
The value of the Chinese mobile gaming market has grown by 250% in two years according to App Annie's 2017 Retrospective.
In a report, the market data firm found that since 2015, mobile gaming in China has grown from $3 billion to $11 billion, making it the third most valuable market in the world.
The region with the highest consumer spend in mobile games was Japan which is valued at $13 billion, having seen a 60% increase on 2015. A close second is the US, which also grew 60%, from $7 billion to just under $11 billion.
It's worth noting that while China is third, the Google Play store is not currently available in the region meaning that only the 34% of consumers with access to the iOS App Store are included in the data.
App Annie also found that the UK has the youngest audience of mobile consumers, with 33% of all users being aged between 13 and 24, while South Korea had the lowest proportion of users in that age bracket with just 13%.
The oldest audience was the US with 37% of users aged over 45, while Japan had the lowest with 26%.
The number of users aged between 25 and 44 ranged from 56% in Japan, to 36% in the UK.
Although a recent report from mobile analytics firm Flurry found that 55% of the market of the mobile market was occupied by larger screened, high-end phones, App Annie found that less than 1% of all game downloads were AR apps.
Read the rest at the link below..