As we learned earlier this year, Steam's Curator Connect feature stands to let developers search for appropriate Curators, and send them copies of their games directly through Steam. In what Tyler aptly described as a "formalized, proactive system for PR", the feature aims to prevent fraudsters from obtaining and reselling Steam keys.
According to Kotaku UK, Steam's Curator Connect is now operational, having spent the last several weeks in closed beta.
One notable benefit from our perspective as Steam users is that smaller curators, who were otherwise buried by more popular names in the old system, stand to become more visible.
To echo Tyler, the Curator Connect system underscores Valve's push to see Steam less as an online store, and more of a self-governing environment for promoting, buying, selling and critiquing videogames. It's early days yet, so we'll be keeping an eye on how the changes are received and developed over the coming weeks and months.