Forums - Nintendo Discussion - Nintendo Switch "allegedly" won Black Friday/Cyber Monday

  • Nintendo's Switch game console was the #1 best-selling product online on Thanksgiving, Black Friday, and Cyber Monday, according to Adobe Analytics.
  • The Switch has enjoyed a record-breaking year since its launch, Jefferies Analyst Atul Goyal said.
  • Strong sales now will help Nintendo in the future, as Switch owners will keep buying new games over the next several years, Goyal said.

Nintendo dominated online sales on Black Friday and Cyber Monday thanks to the company's wildly popular Switch game console, Jefferies analyst Atul Goyal said in a note to clients.

The Switch was the best-selling product online across all product categories among online retailers on Thanksgiving, Black Friday, and Cyber Monday, according to Adobe's Digital Insights Initiatives. Nintendo offered no discounts during that time, although the console was already priced below $300.

Nintendo saw record sales in the Switch's launch month. The new console has also had several successful games, such as "Zelda," "Mario Kart," "Splatoon 2," and "Super Mario Odyssey," Goyal said.


"Even we had not expected such a record-breaking streak," Goyal wrote in a note. "This strong sales is going to create a robust installed base, which is where games software will monetize over the next 5-7 years."

Nintendo's Switch has performed better than any other competitor in its first few months, Goyal said. Rival Sony announced the PlayStation had its best ever Black Friday with the most sales in the console's 22-year history. Goyal noted that, unlike Nintendo, Sony offered steep discounts on its consoles. The 1 TB PS4 was priced down to $199 from $299 and the PS4 Pro was priced at $350 from $399.

Nintendo's stock is trading at $414.50 (or 46,417.40 yen) and is up 88.85% for the year.


Edit: Seems a similar thread was posted. I checked but didn't find. Let's wait for the numbers i guess. 


Last edited by green_sky - on 29 November 2017

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So is this the third posting of ?

"Adobe Digital Insights: Nintendo Switch the top selling online product of Black Friday and Cyber Monday in US"

Or is this something else from adobe?

  • Deadliest mass shooting by an individual in US history (10/01/2017)
  • Deadliest high school shooting in US history (02/14/2018)
  • Deadliest massacre of Jews in US history (10/27/2018)
  • Political assassination attempt of TWO former presidents(and 10+ other people)  (10/23/2018 - and beyond)

I don't believe anything so called "analysts" say these days. Thanks Pachter!




This just seems to account to online anyway, right?!

Isn't the title misleading? Best selling online product doesn't mean it was the best selling overall product...

Bet Shiken that COD would outsell Battlefield in 2018.

Im surprised switch won black friday considering the $199 ps4 was sold out everywhere.

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It's the same adobe article isn't it?

#1 best-selling product online, I'm pretty sure PS4 won overall with the stock and discount. Hell, you still can't get any MSRP Switches on Amazon right now. Or Mario Odyssey...they ran out of copies of Odyssey...

I figured it could but wouldn't due to more stock for other consoles.

Pinkie_pie said:
Im surprised switch won black friday considering the $199 ps4 was sold out everywhere.


It didn’ least not yet. this is just about online and the headline is misleading and should be edited.

pastro243 said:
It's the same adobe article isn't it?

Different article, same source it seems.