Here's what you just said:
Well, this ought to send a message to EA, although I don't think it will send a message to EA
Well, they are in full damage controll now, so we have to assume the message has been received. But if the sales are still there after this, they are just going to ignore it.
Except what we call their current "damage control" won't actually be damage control if they still see the level of sales they were forecasting to begin with. The only message companies receive is "am I leaving money on the table?" If the answer is no, then they ultimately have no reason to care, or to change their practices moving forward, because they're seeing that what they're doing is working just as they intended, even if some people get pissy about it.