So after making about $13 million with late night Thursday and Friday showings, Blade Runner is projected to fall massively short of original predictions of over $40 million. The first Blade Runner is a cult classic even though it bombed at the box office. When I went on Twitter..... there was massive excitement among the general users to go see the movie. Even with that excitement and the 89% Rotten Tomatoes score.... the movie still massively underwhelmed at the box office. I was planning to go see it... but I got caught up with other stuff and I wasn't able to get to a theatre. With this type of result.... I expect this movie to have incredibly weak legs for the coming weeks.
Factors that potentially damaged it include:
- Long runtime
- No big name star besides Harrison Ford
- Bad marketing
- Blade Runner having a niche fanbase
- Moviegoers waiting for other movies (Thor 3, Justice League, Star Wars 8)
I'm curious to know what you guys think about this situation. Why do you think this movie massively underwhelmed at the box office?