The broker also hiked its target price from JPY40,000 a share to JPY55,000, implying almost 44% upside. Credit Suisse now forecasts Nintendo to sell 130 million Switch consoles through to 2022, up from 70 million, as it says the device sells like a handheld console rather than a traditional console. Here's Credit Suisse analyst Keiichi Yoneshima in his own words:
As Nintendo’s Switch is a unique game platform for use as either a console or handheld, there was initially some uncertainty over whether its sales cycle would more closely resemble that of a console or handheld. Although the Switch is currently categorized as more of a console, we expect it to sell like a handheld. Many users are in fact using the Switch as a portable according to a Famitsu survey of users. We previously projected a sales peak at about three years after launch (i.e., in FY3/19) on the assumption of a console-like sales cycle. Now that the Switch looks more likely to sell like a handheld, we update our sales forecast to reflect a longer sales cycle. We now expect the Switch to achieve peak sales about five years after launch (i.e., around FY3/20–21) like a typical handheld game device. We also raise our peak-year sales forecast from 25mn to 31mn units.
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