Forums - Sales Discussion - Infoscout: “PlayStation Takes the Shelf, Xbox Wins the Browser“

 

Source: http://blog.infoscout.co/playstation-takes-the-shelf-xbox-wins-the-browser/?platform=hootsuite
PlayStation Takes the Shelf, Xbox Wins the Browser

 

Looking to squeeze every last drop from an existing generation of consoles, both Microsoft and Sony released minor upgrades leading up to Black Friday in an effort to win the all-important holiday shopping weekend. Xbox trimmed down the device itself while adding support for HDR gaming and Ultra HD Blu-ray players, coining their new console the Xbox One S. PlayStation followed suit on aesthetics, offering the PlayStation 4 Slim with a sleeker design. Sony also looked to capitalize on the 4k TV trend with the November release of the PlayStation 4 Pro, offering enhanced hardware performance and support for 4k streaming.

Driven primarily by a discount at Target for the PlayStation 4 Uncharted Bundle ($212), Sony won the war of the shelves for the 2016 Black Friday Weekend.


But when it came to online shopping, the storyline was different. The appetite grew beyond the base 500GB models with the Xbox 1TB Battlefield Bundle, which was marked down to $299 from $349 at major e-tailers, garnering an 18% market share.



Did the push by both Sony and Microsoft to slim down and enhance the aesthetic appeal of the console have an influence? According to our survey to 300+ console purchasers on Black Friday, not so much. Less than 8% of respondents cited exterior console design as an influencing factor for their purchase.

While PlayStation4 buyers had few console+game bundles to choose from, namely the Uncharted 4 Bundle, Xbox had a wider variety (Battlefield, Gears of War, Minecraft). This appeared to bolster sales as Xbox buyers cited the bundled game as a influencing factor in their console decision.


Stay tuned for our breakdown of the top games from Black Friday 2016!

About the Data

The data in this article was sourced from over 1.2m transcribed brick-and-mortar and online receipts on Black Friday weekend from Thursday evening to Sunday night. This included over 1,500 gaming console purchases at major brick-and-mortar retailers and major online e-tailers. The 2016 analysis was limited to Xbox and PlayStation, purchases including the Nintendo WII and 3DS were not included. 

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

For more information, please contact press@infoscoutinc.com.



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So everybody can claim a victory. But which is bigger business? Retail or online?



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So. Is VR dead yet?



“Simple minds have always confused great honesty with great rudeness.” - Sherlock Holmes, Elementary (2013).

"Did you guys expected some actual rational fact-based reasoning? ...you should already know I'm all about BS and fraudulence." - FunFan, VGchartz (2016)

I find the math on those charts odd.
Playstation 45, 40/5. Ok that makes sense
Xbox one 55, 34/18. That adds up to 52. Where is the other 3%?

The mortar store says

- Playstation 58%.. but adds up to 59
- Xbox says 42% but adds up to 41%.

These just seem sloppy.



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Awesome. Seems both company did well. Here's to hoping for a strong December from both but man according to this the pro did not sell well..

 

Edit: i just realized the pro sold better on cybermonday because of the deals.. makes sense now.



Praise the One.

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So PlayStation easily won since retail is much bigger than online based on this. Even still.....this is incomplete data on both sides. NPD will be the only one who I guess can give a better picture cause all these are....are polls like the Presidential Election (guesstimates based on limited sources)



Preston Scott

I can't for the life of me understand why Sony is so insistent on having few bundles in the US..... but I suppose they sort of fucked up with which games to advertise this year. Infinite Warfare wasn't a crowd pleaser, even though I've read positive things about it online.



SweetTalia said:

Awesome. Seems both company did well. Here's to hoping for a strong December from both but man according to this the pro did not sell well..

 

Edit: i just realized the pro sold better on cybermonday because of the deals.. makes sense now.

I bought my PS4 Pro that Sunday before Cyber Monday from Amazon.



Sooo ps4 won?



 

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Teeqoz said:
I can't for the life of me understand why Sony is so insistent on having few bundles in the US..... but I suppose they sort of fucked up with which games to advertise this year. Infinite Warfare wasn't a crowd pleaser, even though I've read positive things about it online.

Either SIEA is incompetent or it cares more about profit margins than sales volume. Bundling a 1st party game is less expensive than bundling a 3rd party game.

xl-klaudkil said:
Sooo ps4 won?

I believe B&M still makes up a larger portion of the marketshare than online. This is especially true when it comes to Black Friday. The B&M percent margin is larger than the online percent margin, so theoretically, the PS4 won BF. And then, we also have to take into account the Pro's launch.

TL;DR - Most likely