Guitarguy said:
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Most of the Assassin's Creeds were marketed, and had exclusive content for PS3; then Unity happened. Tomb Raider was a long standing PlayStation franchise, and then ROTTR, controversy and all, happened. GTA was timed exclusive on PS2, Microsoft marketed GTA IV, and now Sony has V. Sony also had Monster Hunter up until 3. Nintendo has the franchise on lockdown now. Franchises do change hands, but I don't see CoD changing any time soon.