I don't know why everyone thinks this is such a bad idea. Do you all have any idea how many shows and books there are out there telling stories that take place in Minecraft? Kids eat this stuff up wholesale.
People on forums tend to hate Minecraft, CoD, mobile gaming, etc... They hate anything that is popular, especially if it is more popular than their favorite series, hence why you will notice a large distaste for Minecraft in the pro-Nintendo community. A.) It isn't on Nintendo consoles and B.) It's currently more popular than anything Nintendo related with children. Ask most kids if they play Mario or Minecraft and the large majority will say Minecraft. It really is THE game these days, whether the forum goers like it or not.
Minecraft is what children want. It sparks the imagination. It encourages building, whether it be alone or co-op with friends. When my daughter plays it she treats it as if she is playing house. Builds pens for animals, builds homes and towns with residents and pretends her character is a someone who lives within this pretend world of hers, much like she do if she were playing with dolls, which she does as well. She prefers to play in creative so monsters do not attack. For her it is entirely about playing in an imaginative world that gives her total freedom to play the way she wants.
When she isn't playing Minecraft she likes to watch Stampy and learn from him cool things to make, along with enjoying him hanging out with his Minecraft friends. Sometimes she tries to get me to play with her and pretend we are making our own stories and videos.
The game is fantastic.
iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.
Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)