Firstly, your friends dont deserve the consoles.
Secondly, welcome to buying something so damn rare online. Their would have been a shit ton of people trying to buy but their was only 12300 (well less actually) to go round. Site was bound to crash and people were bound to miss out.
Haven't you heard the announcement earlier where Sony promised that everyone in the world will get one with a press of a button?
If you demand respect or gratitude for your volunteer work, you're doing volunteering wrong.