well to Sony a retailer is technaclly a consumer for them or it could of just been misinformation like we had with the TR exclusive deal
i beleive the only way sony could claim they sold 10M is if at that time they shipped close to 11M and assumed that 10M has sold to consumers
I set you a PM but it is better to make everything clear.
"Tokyo, August 13, 2014 – Sony Computer Entertainment Inc. (SCE) today announced that the PlayStation®4 (PS4™) computer entertainment system has cumulatively sold through more than 10 million units*1 worldwide as of August 10, 2014
*1 Number of retail sales to consumers is estimated by SCEI. PS4 sales data in Japan collected 2/22/2014 – 8/10/2014. PS4 sales data in North America collected 11/15/2013 – 8/10/2014, in Europe and Latin America collected 11/29/2013 – 8/10/2014, and in Asia collected 11/29/2013 – 8/10/2014."
It is officially sold to consumers and Sony even give you the period of data that they collected on each region using NPD (US), GFK (Europe, Latin America), MC (Japan) and GFK I guess (Asia).