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Forums - Sales Discussion - When will PS4 reach 10 million sold? - ioi comments on undertracking

Well its good to know that the tracking in most developed countries is good. I'm guessing many of the missing sales are from the Middle East.



    

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ioi said:

On the subject of Sony's 10m announcement and adjustments and in an attempt to be fully transparent - until we can figure out where the "missing" 600k units have been sold then we obviously can't adjust the figures since they certainly aren't in the USA, Canada, Mexico and South America, UK, France, Germany, Spain, Italy, Benelux, Scandinavia, Eastern Europe, Russia, Australia, New Zealand or Japan in which our data is very accurate and lines up well with other data providers. Our estimates for the other regions (Middle East, Africa, Asia) are rough estimates based on trends seen with PS2 / PS3.

Our data for the regions we track as listed above for PS4 adds up to around 9.0m which should be accurate to +/- 100k. We estimate a further 140k in the Middle East and Africa and 290k in the remainder of Asia taking us to the 9.4m you can see on the homepage.

If Sony's numbers are to be believed as being accurate sell-through then clearly they have sold an enormously disproportional amount in one of those regions and once we know which one we can make the necessary adjustments. We can't just add 600k units to the total - we need to know which regions to adjust so we can ensure that we are on track moving forwards. This is why adjustments don't always happen straight away or sometimes not at all - we can't just randomly add sales here and there to make things add up!

The same goes for complaints about PS3 and 360 sales - until we can get hard data for regions such as the Middle East, Africa, Korea, Singapore, Hong Kong, India, China and so on then the best we can do is extrapolate based on general market trends and make best estimates for specific platform sales in those regions. If you wish to help and know of any reports or research in those regions then let me know and we can compare to our estimates and make adjustments as necessary.

This is what I dont understand.

It is not just with your console tracking but with your software tracking too. SOny announced over 30 million software sales while you guys still have it at about 26 million+. The last of us (PS3) has sold over 7million+ worldwide by the end of 2013. but you guys still have it as 4 million+ in 2014. I dont know how you do you trackings but it is definitely lacking in some major aspect especially when it is about the PS brand. Germany offically reported over $50k PS4 consoles more than you guys but you still havent changed it. 



What ioi's basically saying is that PS4 is an enigma! It doesn't play by the rules! It's not the console we deserve but the console we need!



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where are you guys getting this 10M sold to consumers?

i was always under the impression that when a manufacture announced numbers either HW or SW they were always shipped since manufactures dont track sold to consumers but do have very accurate shipped numbers



                                                             

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BHR-3 said:
where are you guys getting this 10M sold to consumers?

i was always under the impression that when a manufacture announced numbers either HW or SW they were always shipped since manufactures dont track sold to consumers but do have very accurate shipped numbers

Probably because the guy on the stage said "Not shipped, but sold through to consumers".

Just a guess though.



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vivster said:
What ioi's basically saying is that PS4 is an enigma! It doesn't play by the rules! It's not the console we deserve but the console we need!


Enigma is no Batman....

Enigma is the Riddler. 

PS4 is the villian in this.



vivster said:
BHR-3 said:
where are you guys getting this 10M sold to consumers?

i was always under the impression that when a manufacture announced numbers either HW or SW they were always shipped since manufactures dont track sold to consumers but do have very accurate shipped numbers

Probably because the guy on the stage said "Not shipped, but sold through to consumers".

Just a guess though.

well to Sony a retailer is technaclly a consumer for them or it could of just been misinformation like we had with the TR exclusive deal

 

i beleive the only way sony could claim they sold 10M is if at that time they shipped close to 11M and assumed that 10M has sold to consumers



                                                             

                                                                      Play Me

BHR-3 said:
where are you guys getting this 10M sold to consumers?

i was always under the impression that when a manufacture announced numbers either HW or SW they were always shipped since manufactures dont track sold to consumers but do have very accurate shipped numbers

You must be the only person on the planet who has not seen the billion articles on this, and every site from sonys official press release that states speciifically sold to consumers not shipped they used that exact verbage.



just put it in the other column, and when you finally figure out what your doing, you can adjust the numbers. that way you you dont look... oh.. to late



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BHR-3 said:
vivster said:
BHR-3 said:
where are you guys getting this 10M sold to consumers?

i was always under the impression that when a manufacture announced numbers either HW or SW they were always shipped since manufactures dont track sold to consumers but do have very accurate shipped numbers

Probably because the guy on the stage said "Not shipped, but sold through to consumers".

Just a guess though.

well to Sony a retailer is technaclly a consumer for them or it could of just been misinformation like we had with the TR exclusive deal

 

i beleive the only way sony could claim they sold 10M is if at that time they shipped close to 11M and assumed that 10M has sold to consumers

I am pretty sure. Sony can get Sales records from the retailers. that way Sony can keep track of sales and how much to ship and the public demand of their product. Stupid to keep shipping stuff if you are not sure if it is even selling well. They may need to pay for this ind of information but it is very important.