Agreeing to share your data with partners is NOT standard in most TOS's, the usual people saying otherwise are busy downplaying this news.
And don't attack the OP for something you don't want to see. The mod's made a thread about this subject in which they warned people not to crucify the OP when they don't like a thread's subject.
So respect the rules if you don't like moderation.
Go to any TOS where you have to sign u for something with your information.
Have you ever been to a mall or store and they have cars on display to win? When you fill out those cards with your information read the TOS. Then in a few months you start getting calls from their sponsors because they shared that info on the card/paper.