Western interest in Sony's upcoming PlayStation Vita TV has exceeded the company's initial expectations for the device, the company has said.

Speaking in a roundtable interview today with Eurogamer, Sony Japan exec Masayasu Ito said that the response had been "strong... more than we expected".

"Of course we are thinking of launching it in the US and Europe," he added. "But when it comes to the timing, we'll have to watch the environment and identify what other services are available in the US and Europe and whether we'll have to add other services."

This could include other media content - local services for each region such as iPlayer, 4OD or Netflix spring to mind - or other types of game streaming.

"We'll have to look at all of this before deciding on a launch in Europe and the United States," he concluded.

In a separate interview, Sony Computer Entertainment boss Andrew House explained that Sony had been "very encouraged" by the Western response. "It's been very, very positive."

House also went into further detail about why PlayStation Vita TV is launching in Japan first. Simply put, there is no existing competitor in the region for the device, whereas streaming media boxes in the West are more commonplace.

"The reason we wanted to launch PlayStation Vita TV in Japan first was because we think that there is a significant gap in this market even for a pure streamed TV box," he explained. "There isn't really a competitor here that's staked out a claim. And frankly, in my own view, Japan is a little behind the adoption curve in video streaming services.

"So we thought we could have an opportunity in Japan to really establish a leadership position by having an addition differentiated killer app - which is having our huge library of streaming games content."

As for Europe and the US, House concluded that the potential was there, but agreed that Sony needed to investigate each region's potential further.

"The landscape is different elsewhere. [Some of Vita TV's capabilities] are already part and parcel of how consumers view media there. We need to look at each of those markets and how we approach them."

http://www.eurogamer.net/articles/2013-09-20-vita-tv-interest-stronger-than-expected-in-west-sony-admits

Persona 4 Golden with my TV will be awesome. This is the only vita game that I am waiting to play in big screen. Make it happen Sony.

I don't really want it unless it plays all vita games and not a select few, the dualshock has extra buttons so that should compensate for the touch screen controls.

I don't really want it unless it plays all vita games and not a select few, the dualshock has extra buttons so that should compensate for the touch screen controls.

C'mon Sony release this thing world wide so you could put the final nail in the coffin that is not going to compete in the coming generation.

I want it!
ps4 streaming in my living room, playing p4g on the big screen and watching netflix in the living room :)

and if it plays most vita games, and a majority of psp games, and all ps1 games, and a lot of ps2 games, and a decent amount of ps3 games, and all ps4 games?

I fucking want it sony!! Make it happen!

Apparently this has just become a sweet device lol, I want to see how this is gonna compare to the wii in terms of demand.

Yeah pretty much all the forums I read through has people in the west that really want it.  I really thought they would have tried to put it out on launch day of ps4 in NA and EU to have the complete PS ecosystem. I mean ps4, Vita, and VitaTV all compliment each other so there really is no point not to release it worldwide at some point, imo.