Saw this on gaf
Want to know what works on the web? Videos about gadgets, even ones you can't (yet) buy.
This week Sony's PlayStation 4 and Google's Google Glasses took one-two on the chart, but you won't be able to buy either for nearly a year.
The campaign for the first new PlayStation in seven years garnered 15.2 million views, and did not feature the console (although there may be a glimpse of it at the beginning). Instead, the videos highlight the games available on the PS4, which makes sense since game developers were heavily involved in the creation of the gaming device. Fans have uploaded more than 80 related clips.
The video is now almost @ 20 million views on youtube https://www.youtube.com/watch?v=x7QhUL8NUK4
Also from the gaf thread
Oh and lol, remember this comment?
PS4 is said to be revealed at Sony’s PlayStation Meeting event on February 20th, but Microsoft exec Jon Grimes has stated that the majority of consumers “won’t know” what the reveal is about, claiming that it won’t attract much appeal from the mass demographic.
He continued, “Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.