It seems like they are getting desperate. I think without the leadership of Steve Jobs, they don't know what to do now. Oh well, I always expected and hoped this would happen, since the smartphone and tablet market would saturate soon or a later. Also, it doesn't help that Android phones are becoming more impressive and many people are switching to Android.

these are tablets, the iphones are still sticking to a one year cycle. the ipads that are releasing now every few months.

True, but considering they cut their Iphone screen order by half, that should be a little worrying for shareholders, cause the Iphone is Apple's main source of revenue and profit. And, the Iphone 5 is basically the same phone as the Iphone 4s, with just a few better features and larger screen. Nothing new or innovative like some of the Android phones or like Apple's previous products. Its pretty obvious the people in charge now don't know what to do or where to take the company. We've been hearing about Apple TV for a long time, but nothing has happened yet and even if it does materialize, I doubt it will sell like Apple's other products.