I'm shocked that people still don't understand why its being made. They spent so long on XIII, they were forced to re-use a lot of the assets and the work put into the world with the sequels. This has resulted in much lower costs and much quicker dev times. A perfect storm for them and Lightning Returns will sell a nice 2 million+ lifetime and they'll be happy at home.
What about protecting their IP? Putting out a game when you KNOW it won't sell well and when it will get bashed by reviewers. They are damaging the Final Fantasy brand...is that worth a few extra profits?
Everyone is worth it for more cash.
In their view, they'll make the best game possible with what they have. They feel by listening to feedback and trying to appeal to the ridiculous demands of the West will bring sales and good reviews. Realistically, it still sell well and will get bashed for being a JRPG and have points deducted for things that have nothing to do with the game itself.
Most people argue the FF brand is dead, etc. Why would you bring up that as a counter-point if it's dead? And wouldn't a good game help that brand?