When I woke up this morning, I was surprised to see those (very attractive) ads on the boarders of my computer screen.
Lightning Returns is due to come out (much?) later in 2013. Does that mean SquareEnix is preparing a big long ad campaign to promote the game?
It's almost surrealistic : for how much I do look forward to this title, when you look at the bigger picture such an investment makes no sense financially speaking. I mean, FFXIII-2 sold like 40% of FFXIII, which was already down from the FF Golden Age. Nor did it make a strong impression this year : it rarely appears in nominees lists and for most people it doesn't seem to have fixed FFXIII's "problems" (whatever they are). And now there is this LR trailer. Although I fell in love with the new design, I can't say it was very convincing for those who dropped the series. On French forums, few people seemed actually excited about it.
It's hard to believe that LR could even maintain the level of sales that FFXIII-2 achieved. Besides, the (remaining) FFXIII die-hard fans (such as myself) and the ones furiously in love with Lightning (such as myself) probably got up in the middle of the night on Sept. 1st to watch the reveal conference and ticked all the days in the 2013 calendar already.
So, what do you think? Will those ads save the Lightning saga or is it just SE digging its deficit?