Riding the momentum of its biggest year ever, Xbox 360 continued to drive strong console and software sales in the first month of the new year. Sustained consumer demand for Kinect helped propel Xbox 360 as the top selling console in January.
January NPD highlights include:
· Xbox 360 sold 381,000 units in January, up 48,000 units year-over-year. (Source: NPD Group, January 2011)
· Xbox 360 is the only console platform to show year-over-year growth in January at 15 percent. (Source: NPD Group, January 2011)
· Total retail spend on Xbox 360 topped $551 million, making it the top selling console platform for the 10th month in a row. (Source: NPD Group, January 2011)
· During the month of January, four of the top ten console game titles were for Xbox 360 including: “Call of Duty: Black Ops,” “Dead Space 2,”“Dance Central,” and “Kinect Sports.” (Source: NPD Group, January 2011)
Some lingering supply constraints coupled with high consumer demand led to continued pockets of shortages at retail. Microsoft anticipates this trend to improve through February, but will continue to work with retail and manufacturing partners to expedite production and shipments.