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It is, yes. But I also don't really have any sympathy for the majority of development studios* when they keep doing ridiculous crap and trying to gouge money out of people using predatory practices. Like it's not something I'm ever going to do, for obvious reasons, but if people want to send angry messages to somebody like that Activision CEO then I'm not really going to criticise them doing it either.

*I say development studios because I know a lot of individual developers don't have any say over what their company does and aren't to blame.