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The main mistake done here was to correlate the commercial success of a game to relevance/iconicity of it's characters

Many things can be successful and yet falter to permeate in cultural revelancy. Actually, even milder success franchise, like Kirby, manages to be more relevant across the general public/internet sphere because it's mascot is versatile to be pretty much everything you want almost. I don't think Aloy has managed to represent itself on the same level thus far. In a few years maybe ? But that kind of legacy doesn't build itself over night.

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