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Tokyo, Japan (April 27, 2021)-double (Head office: Shinjuku-ku, Tokyo; CEO: Hironobu Ueno) has formed a partnership with SEGA Corporation (Head office: Shinagawa-ku, Tokyo; President and COO: Yukio Sugino) for the global development of NFT digital content utilizing blockchain technology.

The first step will be to start selling NFT(*) content related to SEGA’s classic IPs, which have been released in the past and are still highly popular today, by the summer of 2021. This will be the start of a sequential expansion into a variety of content, including IPs currently in development and new IPs to be released in the future. In the future, we will also explore ways to effectively utilize the NFT contents owned by users.

Taking this opportunity, double has received investment from SEGA SAMMY HOLDINGS INC. (Headquarters: Shinagawa-ku, Tokyo, CEO: Haruki Satomi).The NFT market is growing rapidly and is expected to expand significantly in the future. The NFT market is growing rapidly and is expected to expand significantly in the future. Through this capital alliance, the two companies will further strengthen their relationship and jointly promote proactive business development beyond NFT using blockchain technology.

(*) NFT (Non-fungible token): A term used to describe a token that cannot be replaced. NFT can clarify the ownership and authenticity of digital assets by managing identification information such as IDs, serial numbers, and transaction records on the blockchain, and provide uniqueness.

SEGA Corporation is engaged in the planning, development, sales, and operation of games for home video game consoles, PC, and smartphones, as well as the planning, development, and sales of arcade machines. In addition, SEGA Corporation is engaged in the planning, development, and sales of digital services and character products, including prizes, utilizing the know-how cultivated in the game business.

In the game business for home video game consoles, PC and smartphones, SEGA Corporation provides game contents developed by studios in Japan and overseas to the world through our bases in Japan and other countries. In the arcade game business, SEGA Corporation has created a number of groundbreaking products that symbolize the times through its innovative ideas for prize machines, medal games, and other products, as well as its advanced development capabilities to bring these ideas to fruition.

SEGA SAMMY HOLDINGS INC. is the holding company of the SEGA SAMMY Group, a comprehensive entertainment group, and is responsible for the management and administration of the Group and its related businesses. The SEGA SAMMY Group’s mission is to “Continuing to create moving experiences” and “Making life more colorful.” The SEGA SAMMY Group continues to provide inspiring experiences to people all over the world through entertainment based on its three core businesses: the Entertainment Contents Business, which provides a wide variety of “fun” products ranging from game content to toys and videos; the Pachinko & Pachislot Machines Business, which handles everything from development to sales of pachinko and pachislot machines; and the Resort Business, which develops and operates hotels.

double was established on April 3, 2018 as a development company specializing in NFT and blockchain games. We developed popular blockchain-games such as “My Crypto Heroes” and “BRAVE FRONTIER HEROES”, and provides the blockchain game development support service “MCH+” and the NFT business support service “NFTPLUS”.

Company name: double Inc.
Location: 4–34–7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Hironobu Ueno, Representative Director
Business description: Development, operation and sales of games and assets using blockchain technology
Home Page:

Inquiries regarding this matter: double K.K. (
TEL: 03–6820–2221 email: Contact: Tamaya


Cute and honest Sega Saturn fan, also noone should buy Sega grrrr, Sega for life.