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Cyberpunk 2077 is the only game I've bought at MSRP in... definitely years, possibly ever, and that's because I specifically wanted a Steam version (not GOG, which I could've gotten a fair bit cheaper). In the UK most games don't retail for MSRP; they're usually discounted by online retailers before release, and if not for release then at least very shortly afterwards. You kind of have to go out of your way (or go into a GAME store) to pay full whack here.

So, almost always discounted for me - and heavily at that.